@dominyckb You can now own your own AD…
64-acre former college campus in Michigan is for sale.
23 buildings.
Roughly 668,000 square feet.
Dorms.
Athletic fields.
Classrooms.
Indoor recreation space.
And no public asking price.
But the interesting buyer might not be another university.
It could be a media company.
Imagine turning the campus into an IRL production and activation playground.
Studios in the classrooms.
Creator housing in the dorms.
Trick-shot sets on the fields.
Branded competitions in the gym.
Youth camps.
Creator residencies.
Corporate retreats.
Live events.
Entire brand takeovers.
Basically: Dude Perfect school.
The bigger idea is that media companies used to rent locations.
The next generation may own them.
Because once you control the physical environment, you can create content, host audiences, sell experiences, and give brands something much more valuable than signage.
A world they can activate inside.
#collegesports #realestate #landforsale #sportsbusiness #sports
Creator pitches uses for universityfrom @dominyckb
[01]
Overview
The creator showcases a 64-acre university campus in Michigan that is for sale, detailing its extensive facilities. He speculates on creative alternative uses for the property, such as a media production hub for creators or a premier sports academy, and contrasts it with more typical large-scale real estate uses. He concludes by asking viewers what they would build and prompting them to share the video.
64 Acre Athletic Department + University For Sale 😱
Verbal hook · 35%
Why are people missing this?
Visual hook · 5%
A sweeping aerial drone shot of a large, green university campus with a football field and track in the foreground, establishing a grand sense of scale.
[06]
Hook template
Steal this for your own video
[Impressive scale number] + [massive asset type] For Sale 😱
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[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A contrarian question that dismisses conventional high-value assets to establish the subject's unique superiority and create immediate intrigue.
Payoff
A direct, two-part call to action that prompts creative participation ('what would you build?') and social sharing ('send this to a friend'), leveraging the imaginative energy built throughout the video.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Visionary's Canvas
Presenting a large-scale, unique, and under-the-radar opportunity, then rapidly brainstorming its potential to spark audience imagination and prompt creative participation.
1
The Core Proposition
Clearly and concisely states the unique, large-scale opportunity that is the subject of the video.
2
The Asset Inventory
Quantifies the opportunity by listing its impressive physical assets and specifications, making the abstract concept feel tangible and vast.
3
The Visionary Brainstorm
Presents several high-concept, culturally relevant potential uses for the asset, transforming it from a static object into a canvas for exciting ideas.
4
The Dramatic Framing
Adds a narrative layer by characterizing the ideal user or buyer, framing them as a bold, visionary figure and elevating the stakes.
5
The Expert Opinion
The creator shares their personal, specific take on the best use for the asset, establishing authority and providing a concrete example for the audience to react to.
6
The Niche Warning
Introduces a point of slight conflict or an insider reference, which creates a sense of community with a target audience and adds a layer of intrigue.
Themes
Creative investment
Business opportunities
Repurposing infrastructure
Sports media
Techniques
Drone footage
Picture-in-picture
Speculative analysis
Post caption
You can now own your own AD…
64-acre former college campus in Michigan is for sale.
23 buildings.
Roughly 668,000 square feet.
Dorms.
Athletic fields.
Classrooms.
Indoor recreation space.
And no public asking price.
But the interesting buyer might not be another university.
It could be a media company.
Imagine turning the campus into an IRL production and activation playground.
Studios in the classrooms.
Creator housing in the dorms.
Trick-shot sets on the fields.
Branded competitions in the gym.
Youth camps.
Creator residencies.
Corporate retreats.
Live events.
Entire brand takeovers.
Basically: Dude Perfect school.
The bigger idea is that media companies used to rent locations.
The next generation may own them.
Because once you control the physical environment, you can create content, host audiences, sell experiences, and give brands something much more valuable than signage.
A world they can activate inside.
#collegesports #realestate #landforsale #sportsbusiness #sports
Text overlays
title · beginning
64 Acre Athletic Department + University For Sale 😱
Transcript
Why are people missing this? Data centers, luxury villas, they're all cool, but they ain't this. But the good news is is that your utopian dream is still alive because this 64 acre college campus in Michigan is for sale. Now imagine having a blank canvas on 668,000 square feet of training facilities and fields. Not to mention dorms, restaurants, and cafeterias to host whoever you want here. Dude Perfect University, perhaps? Or an r and d lab for IRL activations and production studios? Sure. Regardless of what it can be, Sienna Heights University is about to become the playground for whatever lunatic is crazy enough to buy it. My personal take is that the IMG of the North could look really sick. But then again, do not let Palmer Luckey get his hands on this thing. Now if you could get a shot at this, comment down below what you would build and send this to a friend who should buy it.
