Viral Hooks
Trending short videosCreator reacts to news on pesticides
R

@rhys.menzel

Instagram · Graphic Yap

@rhys.menzel Drop “ORGANIC” for a Free Australia’s Clean Produce Guide 🇦🇺 201 pesticide residues. 54 chemicals. 78 fruit and veg samples from Coles, Woolies and ALDI. 🍓 That’s what Pesticide Action Australia’s Residue Report 2026 found when an accredited lab tested everyday produce from five capital cities. 4 samples were over Australia’s legal limits. More than half carried at least one pesticide that isn’t approved in Europe. And neonicotinoids, the insecticides linked to harm in bees, turned up in 14% of samples. This isn’t about fear. Fruit and veg is still good for you. It’s about knowing what’s on it, and having a choice. Inside the guide: → 190+ spray-free and organic growers, markets, stores and delivery boxes, in every state and territory → The 6 foods to swap first → A map of 20 local beekeepers who sell raw honey direct 🐝 Know a grower we missed? Drop them in the comments 👇 Comment “ORGANIC” to get the guide 👇

View original on Instagram

The edit1 shot · 3 text
Shots Text1:28

Performance

Views
114.5K
Likes
4K
Comments
4.5K
Engagement
7.4%
Outlier
3.5×
Length · 21 Oct 2026
1:28

Video #47224 · Graphic Yap

Creator reacts to news on pesticidesfrom @rhys.menzel

[01]

Overview

The creator reacts to a news report about high levels of pesticides and 'forever chemicals' in Australian supermarket produce. He supports the concern by citing examples of Australian produce being rejected by other countries and details the findings of an independent study on various fruits and vegetables. He then shares his personal health improvements after changing his diet, advises viewers to start by sourcing organic produce from farmers markets, and concludes with a call-to-action to comment 'organic' for a free guide to clean produce in Australia.

[02]

Simple outline

  1. 1State problem via authority
  2. 2Escalate with shocking data
  3. 3Provide personal testimony
  4. 4Offer simple first step
  5. 5Deliver value-driven CTA

[03]

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[04]

Classification

Format
Graphic Yap
Concepts
HeadlinesBreakdownPublic Service Announcement
Elements
Image OverlayDM / Comment-for-Info CTAJump CutVoiceoverText OverlayTitle Text Hook
Account
Personal Brand
Topics
HealthNutritionFood PoliticsSustainability

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook

Studies show high levels of forever chemicals and pesticides in Australian produce

Verbal hook

Fruits and veggies purchased from Aldi, Coles, and Woolies around the country have been tested for pesticides, and the results are enough to make you think twice at the checkout.

Visual hook

A split-view composition showing the creator speaking from inside a car in the main frame, with a news broadcast playing in a smaller window overlaid at the top of the screen.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A clip from a recognized, authoritative source (like a news report) introduces a shocking and widespread problem, immediately establishing credibility and urgency.

Payoff

A direct call to action that offers a high-value, free resource (a 'lead magnet') in exchange for a simple engagement action (like a comment). This converts viewer interest into a measurable interaction and provides a clear next step.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Authority-Driven Solution

Leverage a credible third-party source to introduce a widespread, alarming problem, then pivot to a personal testimony and a simple, actionable solution, culminating in a value-driven call to action.

  1. 1

    The Authority Hook

    Use a third-party, credible source to state a broad, alarming problem and its severe consequences, borrowing their authority to create instant viewer buy-in.

  2. 2

    The Personal Stake

    The creator enters the narrative, connecting the public problem to their personal life, family, or values. This bridges the gap between the abstract issue and relatable human experience.

  3. 3

    The Escalation Proof

    Introduce a single, powerful, and easily digestible piece of data or an external event that dramatically amplifies the problem's severity, making it seem even worse than initially presented.

  4. 4

    The Widespread Impact

    Demonstrate that the problem is not isolated by listing multiple locations, statistics, or examples, making it personally relevant to a broad audience.

  5. 5

    The Tangible Threat

    Visually connect the abstract problem to common, everyday objects or situations in the viewer's life, making the threat feel immediate and personal.

  6. 6

    The Systemic Failure

    Frame the problem as a failure of a larger system or authority, channeling viewer frustration and positioning the creator as an advocate who understands their outrage.

  7. 7

    The Anecdotal Solution

    Shift from problem to solution by sharing a brief personal story of positive transformation that resulted from addressing the problem. This provides social proof and a sense of hope.

  8. 8

    The Achievable First Step

    Present a simple, low-barrier action that viewers can take immediately. This avoids overwhelming the audience and encourages initial adoption of the solution.

Themes

  • food safety
  • health awareness
  • consumer advocacy
  • distrust in food regulation

Techniques

  • newsjacking
  • personal anecdote
  • data citation
  • call-to-action

Post caption

Drop “ORGANIC” for a Free Australia’s Clean Produce Guide 🇦🇺 201 pesticide residues. 54 chemicals. 78 fruit and veg samples from Coles, Woolies and ALDI. 🍓 That’s what Pesticide Action Australia’s Residue Report 2026 found when an accredited lab tested everyday produce from five capital cities. 4 samples were over Australia’s legal limits. More than half carried at least one pesticide that isn’t approved in Europe. And neonicotinoids, the insecticides linked to harm in bees, turned up in 14% of samples. This isn’t about fear. Fruit and veg is still good for you. It’s about knowing what’s on it, and having a choice. Inside the guide: → 190+ spray-free and organic growers, markets, stores and delivery boxes, in every state and territory → The 6 foods to swap first → A map of 20 local beekeepers who sell raw honey direct 🐝 Know a grower we missed? Drop them in the comments 👇 Comment “ORGANIC” to get the guide 👇

Text overlays

  • title · throughout

    Studies show high levels of forever chemicals and pesticides in Australian produce

  • informational · middle

    China rejected 10 shipping containers of Australian mung beans from Queensland after tests showed glyphosate levels were five times higher than China's maximum import limits.

  • call-to-action · end

    comment “organic” for a free list of organic markets + shops that are near you

Transcript

Fruits and veggies purchased from Aldi, Coles, and Woolies around the country have been tested for pesticides, and the results are enough to make you think twice at the checkout. 44% of the samples are carrying one or more PFAS chemicals, which are also known as forever chemicals. What other health risks associated with these PFAS chemicals? It's from immune dysfunction, to... Through to cancers. This is exactly why I've been so particular about what my kids are eating and myself and my family. I mean, even China rejected produce from Australia because the glyphosate levels were five times over their limit. Not just a little bit, five times over their limit. Then an independent report tested fruit and veg from supermarkets in Sydney, Melbourne, Perth, Adelaide, Brisbane. They had 78 samples, 201 pesticide residues, and 54 different types of pesticides with forever chemicals in them. Apples, strawberries, grapes, tomatoes, lettuce, potatoes, everything that you and I eat. Now the news is covering it and everyone's talking about it, but not many people actually know what forever chemicals are. So I would look that up because it should not be legal. And that's why so many people rank asking how the f is this happening. Authorities, what is going on? When I changed what I started to eat, I noticed my recovery, energy, and sleep worse just so much better. And that's just the start of the list. You don't need to overhaul everything overnight. Start with the produce you and your kids eat the worst. Buy from farmers markets and organic shops. If you are in Australia, comment organic below and I'll send you a list of the best farmers markets, organic shops all around Australia and the ones near you.