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Regretting not buying a shirt... This place was great. I got to go to @prezzemollo.mtl for a creative meetup and I really wish it was back in Brooklyn instead of Montreal. If was such a great experience. One of the owners was our server and when we got to talking about branding and atmospheric design I wasn’t expecting the brand identity to be so involved. It’s clear when someone’s work is their passionate project and they’ve thought it through.
Thank you to @kohi.design @theakarts @rissvisualstudio @maiafadd for their extra pictures and video. It was so nice to meet you guys!
And thank you to @creativeclub_us for organizing! It was so fun.
Transcript
I think tier branding for this restaurant is actually more clever than it is cute. And that's saying a lot because it's really cute. One of the owners told me that it's an Italian French pun. Prese molo. It's an Italian word that means parsley. But since it's in Montreal, they wanted to make it sound more French, and they split it into two words. Prece. Sounds like Prece. Which means in a hurry. And Mulu. Is slang for, like, take it easy. So that Prece. Mulu. Together is basically saying, hurry up and take it easy. Come in for a quick bite and then stay for the wine. So suddenly, this little face that's on the glass isn't just a face. It's actually an o and an l and an o, which ties the restaurant's name back to the original Italian word. And then it ties the little face back to the word mark. I'd say, generally speaking, that great design is a pretty reliable signal for a really great restaurant. And I really like the design mechanism of putting little faces and all the pictures on the walls. It was really great food. If you're ever in Montreal, make sure you check them out, and follow me for more fun design stories.
