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Trending short videosDenim fade update and tutorial
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@crust_young

TikTok 路 Vlog

@crust_young I haven鈥檛 washed my denim in 90 days! 馃憱馃樂 Today I鈥檓 finally giving my selvedge denim that I designed for @Left Field their first soak and wash after three months of wearing them every single day. How to wash selvedge / raw denim : - Undo the cuffs and brush of any dirt - Turn the jeans inside out - Fill a bath with cold water - Use a small amount of dark color, cold water detergent and stir around the bath - Submerge denim and agitate by hand to simulate a washing machine - Leave submerged for 45 minutes and return to agitate every 15 minutes - Drain the bath and shake out excess water - Roll dry the jeans inside a towel and squeeze out until damp and not dripping - Hang dry for a day! I know a lot of people will wait much longer to wash their selvedge denim, but as someone who sweats a lot and works in these jeans, to avoid blowouts and keep the cotton strong, I do my initial soaks after 90 wears. I鈥檒l keep yall updated on the fades after I wear these for a full tour! #mensfashion #selvedgedenim #westernwear #mensjeans #cowboycrust

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The edit1 shot 路 6 text
Shots Text1:28

Performance

Views
1.1M
Likes
61.5K
Comments
283
Engagement
5.8%
Outlier
17.4脳
Length 路 13 Mar 2025
1:28

Video #6257 路 Vlog

Denim fade update and tutorialfrom @crust_young

[01]

Overview

The creator showcases the unique fades on a pair of raw denim jeans he designed after wearing them for 90 days straight. He then provides a detailed, step-by-step tutorial on how to properly wash them for the first time by hand-soaking them in a bathtub. Finally, he reveals the post-wash results and compares them to a brand-new pair to highlight the transformation.

[02]

Simple outline

  1. 1State extreme commitment
  2. 2Showcase unique results
  3. 3Demonstrate the ritual
  4. 4Reveal the transformation

[03]

Related videos

[04]

Classification

Format
Concepts
Tutorial / How ToJourney DocumentationProduct Showcase
Elements
B-Roll CutawayVoiceoverText OverlayImage Overlay
Topics

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook 路 25%

THESE JEANS

Verbal hook 路 55%

Worse these jeans almost every single day for three months without washing them.

Visual hook 路 20%

The creator holds up a pair of dark, raw denim jeans with visible wear patterns and unique fades, immediately establishing the video's subject.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

An 'Extreme Premise' hook that presents a counter-intuitive or highly dedicated action (e.g., not washing something for 90 days), creating an immediate question about the 'why' and the 'what happens next'.

Payoff

The payoff is the 'Juxtaposition Payoff' beat, where the visual evidence of the transformation is presented in a clear, comparative format that validates the entire journey.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Ritual Transformation

To showcase the value of a dedicated, non-obvious process by documenting it from a state of extreme commitment to a satisfying final transformation, framed as both a personal story and a shareable tutorial.

  1. 1

    The Premise & The Promise

    Establishes a high-stakes scenario and immediately promises a resolution (the 'first soak'), creating a powerful curiosity gap that hooks the viewer.

  2. 2

    The Value Proposition

    Frames the personal journey as a universally applicable tutorial or service, broadening the audience beyond the curious and increasing the content's utility and shareability.

  3. 3

    The Progress Report & Personalization

    Provides visual evidence of the results achieved *before* the final transformation, validating the initial premise and adding a unique, personal story element that makes the subject feel special.

  4. 4

    The Ritualistic Process

    A step-by-step demonstration of the core process, presented as a careful, almost sacred ritual that transforms a mundane task into something specialized and valuable.

  5. 5

    The Initial Reveal & Expectation Management

    Shows the immediate outcome of the process while verbally managing viewer expectations to set up a more dramatic final reveal.

  6. 6

    The Juxtaposition Payoff

    Delivers the ultimate visual satisfaction through a direct before-and-after comparison against a control item (a 'brand new pair'), providing undeniable proof of the transformation.

  7. 7

    The Community Call

    Concludes by inviting the audience into a shared experience and expressing gratitude, fostering a sense of community and closing the narrative loop.

Themes

  • Product care
  • Craftsmanship
  • Personal style
  • Product journey

Techniques

  • Step-by-step instruction
  • Before-and-after comparison
  • Show and tell

Post caption

I haven鈥檛 washed my denim in 90 days! 馃憱馃樂 Today I鈥檓 finally giving my selvedge denim that I designed for @Left Field their first soak and wash after three months of wearing them every single day. How to wash selvedge / raw denim : - Undo the cuffs and brush of any dirt - Turn the jeans inside out - Fill a bath with cold water - Use a small amount of dark color, cold water detergent and stir around the bath - Submerge denim and agitate by hand to simulate a washing machine - Leave submerged for 45 minutes and return to agitate every 15 minutes - Drain the bath and shake out excess water - Roll dry the jeans inside a towel and squeeze out until damp and not dripping - Hang dry for a day! I know a lot of people will wait much longer to wash their selvedge denim, but as someone who sweats a lot and works in these jeans, to avoid blowouts and keep the cotton strong, I do my initial soaks after 90 wears. I鈥檒l keep yall updated on the fades after I wear these for a full tour! #mensfashion #selvedgedenim #westernwear #mensjeans #cowboycrust

Text overlays

  • contextual 路 beginning

    THESE JEANS

  • contextual 路 beginning

    POLKA DOT FADE.

  • informational 路 middle

    UNDO THE CUFFS.

  • informational 路 middle

    WITH COLD WATER.

  • informational 路 end

    HANG DRY FOR A DAY.

  • contextual 路 end

    NEXT TO A BRAND NEW PAIR,

Transcript

Worse these jeans almost every single day for three months without washing them. So today, I'm finally giving them their first soak. And if you picked up a pair of this denim that I designed over the weekend, this will be a good tutorial on how to wash them. But first, let me give you a fade update. The most noticeable one is definitely on my back pocket right tier here. I'm getting this crazy polka dot fade because I have an ostrich wallet. So all of these dimples where the feather of the bird used to be, they're creating that fade on the pocket, which just looks crazy. There's some other pretty typical wear around belt loops, getting some nice butt fades. I'm really, really stoked stoked about the whiskering on the thighs. Alright. Now it's time to wash them. Okay. Step one, undo the cuffs. And when you do this, you're definitely gonna find a lot of dirt. It's gonna be a little gross. So just kinda hit them off, clean them all out. Alright. Now turn them inside out. Look how cool these are on the inside with the persimmon dye. First, you're gonna wanna fill up your bath with cold better. Add in some dark color safe detergent and stir it around. Put your denim inside out into the bath and give it a good agitation by hand. Next, put a few things in to weigh the jeans down. And every fifteen minutes, go back and agitate the jeans again. In total, I let these soak for forty five minutes. Drain the bath, shake them out, and then roll them up in a towel like this to squeeze out any excess water. Then just hang dry the jeans for a day. Alright. And here they are, freshly dried, feeling stiff as all get out. Better, like, a day of wearing them, they'll break back in and be soft again. And overall, when you're looking at the jeans by themselves, they look relatively the same. But when you look at them next to a brand new pair, I mean, this is where it really stands out. I'm really, really stoked with how these are coming in. So all in all, a success, and I'm super excited to see all y'all spades. And thank you so much, anybody who got a pair.