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@heavn @blumarine by marc jacobs 💗💗💗 by petra collins and lotta volkova 🍓 available tomorrow ! ! 7/7
Trending short videosY2K high school fashion campaign.
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Video #6748 · Carousel
Y2K high school fashion campaign.from @heavn
[01]
Overview
A 9-photo carousel for the Blumarine by Marc Jacobs fashion collaboration, shot by photographer Petra Collins. The photos serve as a lookbook with a strong Y2K aesthetic, featuring models in various high school settings like a gym, classroom, and hallways to evoke a sense of nostalgia and youth culture.
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 25%
The announcement of a major fashion collaboration between iconic names (@blumarine by marc jacobs, petra collins, lotta volkova) and its imminent release date ("available tomorrow ! !").
Visual hook · 75%
A strong, nostalgic Y2K aesthetic created through specific fashion choices (pink camo, low-rise denim, chain belts), a grainy film-like texture, and a high school setting, which acts as a powerful pattern interrupt on a modern social media feed.
[06]
Hook template
Steal this for your own video
Stage in a version of a , with and a grainy film-like finish.
- — Stage a sneaker launch in a ’90s version of a school gym, with track jackets, tube socks, and a grainy film-like finish.
- — Stage a beauty collection in a 1960s version of a bedroom vanity, with winged liner, pastel rollers, and a grainy film-like finish.
- — Stage a coffee brand campaign in an ’80s version of an office break room, with neon windbreakers, vending machines, and a grainy film-like finish.
Themes
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Trends
Post caption
@blumarine by marc jacobs 💗💗💗 by petra collins and lotta volkova 🍓 available tomorrow ! ! 7/7