@orenmeetsworld
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@orenmeetsworld Drop the phrases that absolutely need to retired
Trending short videosVoting to ban marketing buzzwords
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Video #9837 · Montage
Voting to ban marketing buzzwordsfrom @orenmeetsworld
[01]
Overview
The video documents a street activation at the Cannes Lions festival featuring a large board titled 'Cannes We Not.' A montage captures various attendees and influencers approaching the board to place red 'X' stickers over marketing buzzwords they want to retire, such as 'AI-Driven,' 'ROI,' and 'Synergy,' visually demonstrating collective industry fatigue with jargon.
[02]
Simple outline
- 1Establish high-status context
- 2Reveal interactive voting board
- 3Participants identify specific annoyances
- 4Execute physical rejection action
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 85%
Influencers penalize CMO's for overusing jargon at Cannes
Visual hook · 15%
Establishing shot of the iconic Carlton Hotel in Cannes followed by a large, interactive whiteboard in a public space.
[06]
Hook template
Steal this for your own video
We gave the power to ban forever — here's what they killed first
- — We gave nurses the power to ban hospital buzzwords forever — here's what they killed first
- — We gave teachers the power to ban education jargon forever — here's what they killed first
- — We gave developers the power to ban startup buzzwords forever — here's what they killed first
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Juxtaposes a prestigious, high-status event setting with a rebellious, critical caption to create immediate intrigue.
Payoff
The cumulative visual impact of the board filling up with rejection markers, validating the viewer's own potential frustrations.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Public Veto
A physical, interactive voting mechanism where participants publicly reject specific industry clichés or annoyances, creating visual consensus through accumulation.
- 1
The Scene Setter
Establishes the physical location and atmosphere to ground the relevance of the critique.
- 2
The Prop Reveal
Introduces the central interactive element (the board) and the specific options available for judgment.
- 3
The Deliberation
Shows participants interacting with the board, reading options, and preparing to make a choice.
- 4
The Verdict Strike
Delivers the core satisfaction through the physical action of placing a rejection marker on a specific, relatable pain point.
Themes
Techniques
Trends
Post caption
Drop the phrases that absolutely need to retired
Text overlays
title · throughout
Influencers penalize CMO's for overusing jargon at Cannes