@thecheesestoreofbeverlyhills
Instagram · Speaker address
@thecheesestoreofbeverlyhills Our cheese of the day is Sao Miguel, a pasteurized cow’s milk from pasture-raised island cows in Portugal #cheesestoreofbeverlyhills #cheesestore #beverlyhills #cheesemonger
Performance
Video #40108 · Speaker address
[01]
A cheesemonger introduces a large wheel of Sao Miguel cheese, explaining its origins in the Azores, Portugal, and its unique history influenced by both Portuguese and Dutch settlers. While narrating, he uses a large, curved knife to cut the wheel in half, revealing its interior. He describes it as a Dutch-style aged gouda made from cow's milk, contrasting it with the sheep and goat cheeses typical of mainland Portugal, and offers a sample to someone off-screen.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Verbal hook · 35%
And this is Sao Miguel.
Visual hook · 65%
A cheesemonger holds a very large, round wheel of cheese with a black rind, creating visual scale and curiosity about the product.
[06]
Steal this for your own video
Hold up to camera so its full scale fills the frame before saying a word.
[07]
The promise the opener makes, and how the video pays it back
Hook
A visually intriguing object is presented, and its basic identity and origin are stated, creating an immediate question of 'What's the story here?'
Payoff
The viewer is left with a new, more nuanced understanding of the object, armed with a compelling piece of trivia that makes them feel knowledgeable.
[08]
The structural pattern this video runs on
Framework
The Historical Hybrid
To reveal that a seemingly straightforward object has a surprisingly complex and contradictory origin story, blending two unexpected influences. The narrative is built around a physical reveal that parallels the intellectual reveal of its hidden history.
The Ritual of Revelation
A satisfying physical action is performed on the object (e.g., cutting, opening, assembling) that reveals its inner nature. This provides immediate visual gratification and creates anticipation for the story.
The Geographic Anchor
The object's origin is tied to a specific place and a general historical context, grounding the story in a known reality.
The Unexpected Influence
The narrative introduces a surprising 'twist'—a second, contradictory influence that shaped the object's creation, challenging the initial assumption about its identity. This is the core 'did you know?' moment.
The 'Why' Deep Dive
The historical or logical reason for the object's hybrid nature is explained, providing the intellectual payoff and establishing the presenter's authority by providing evidence for the twist.
The Sensory Confirmation
The object's primary function is demonstrated or experienced (e.g., tasted, used, worn), connecting the intellectual narrative back to a tangible, relatable experience.
Our cheese of the day is Sao Miguel, a pasteurized cow’s milk from pasture-raised island cows in Portugal #cheesestoreofbeverlyhills #cheesestore #beverlyhills #cheesemonger
And this is Sao Miguel. This is, cheese from Portugal, and it shows to me kind of a little bit of the history of the Azores. Sure. A little island chain that was administered by Portugal in the early colonial era. They were originally colonized by Portuguese farmers and then bad a lot of Dutch influence as well because they were the first stop for pretty much all of the colonial trade routes. This is a Dutch recipe cheese, essentially an aged Good made from cow's milk from the Azores. Azores are a really famous source of butter as well. So they have a, like, a long dairy tradition, a ton of cows on the islands compared to like Mainland Portugal where almost all of the cheese is sheep and goat. So this is like kind of a unique hybrid sort of.