@thecheesestoreofbeverlyhills
Instagram · Vlog
@thecheesestoreofbeverlyhills Here we have some ossau iraty, taleggio, Stilton and Manchego! #cheesestoreofbeverlyhills #cheesestore #beverlyhills #cheesemonger
Trending short videosPOV of buying artisan cheese
The edit1 shot · 24 text
Shots Text2:56
Performance
- Views
- 289.6K
- Likes
- 7.3K
- Comments
- 82
- Engagement
- 2.5%
- Length · 8 Jul 2025
- 2:56
Video #29046 · Vlog
POV of buying artisan cheesefrom @thecheesestoreofbeverlyhills
[01]
Overview
A cheesemonger guides a customer through selecting, describing, and cutting four different types of artisan cheeses—Manchego, Old Witch, Ossau-Iraty, and Taleggio—for an eight-person party. He details the origin, age, and flavor profile of each cheese before cutting and wrapping them, and finishes by cutting a piece of blue cheese and bagging the order.
[02]
Simple outline
- 1State relatable user need
- 2Present foundational item
- 3Introduce complex alternative
- 4Pivot to new category
- 5Deliver complete solution
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 65%
POV: you need some cheese for 8 people
Verbal hook
Nothing crazy.
Visual hook · 35%
First-person perspective shot immersing the viewer directly into a cheese shop, looking at the cheesemonger behind the counter.
[06]
Hook template
Steal this for your own video
POV: you need for
- — POV: you need a birthday cake for 20 people
- — POV: you need camping gear for a weekend trip
- — POV: you need flowers for a first date
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A direct-to-camera or POV statement of a common problem or goal, establishing the viewer as the 'client' and setting the parameters for the curation to follow.
Payoff
All selected items are gathered and presented as a complete, curated solution, often being placed into final packaging, which confirms the problem has been solved and delivers a sense of completion.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Expert Curation
An expert guide systematically selects and explains a series of items to fulfill a specific, relatable user request, demonstrating deep knowledge and skillful execution in the process.
- 1
The Customer Brief
The specific user need is stated, defining the constraints and goals of the selection process (e.g., for a specific number of people, with a certain taste profile).
- 2
The Familiar Foundation
The expert selects the first item, a safe, well-known, or foundational choice that establishes a baseline and builds initial trust. Its key attributes and origin are explained.
- 3
The Complex Cousin
The expert introduces a second item that is related to the first but offers more complexity, nuance, or a unique twist, showcasing deeper knowledge.
- 4
The Regional Counterpart
The expert selects a third item that contrasts with the previous ones based on origin or a specific characteristic, broadening the scope of the collection.
- 5
The Textural Pivot
The expert deliberately shifts categories (e.g., from hard to soft, solid to liquid) to introduce variety and address a different facet of the user's need.
- 6
The Bold Finale
The expert concludes with the most adventurous or specialized item, demonstrating the full range of their expertise and providing a strong final impression.
Themes
Techniques
Trends
Post caption
Here we have some ossau iraty, taleggio, Stilton and Manchego! #cheesestoreofbeverlyhills #cheesestore #beverlyhills #cheesemonger
Text overlays
contextual · beginning
POV: you need some cheese for 8 people
contextual · beginning
NOTHING CRAZY UM
contextual · beginning
EIGHT PEOPLE EVERYONE'S FOODIES THOUGH
contextual · beginning
UH MANCHEGO
informational · beginning
SO CENTRAL SPAIN NOT THE NORTH
informational · beginning
IT'S JUST A REALLY NICE EXAMPLE
informational · beginning
THIS IS ABOUT SIX MONTHS AGED
informational · beginning
SOME OF THAT LIKE KIND OF BUTTERY
informational · middle
AND THEN THIS ONE'S AN ALPINE STYLE
informational · middle
KIND OF AN APPENZELLER RECIPE
informational · middle
IT'S CALLED OLD WITCH UH SWITZERLAND
informational · middle
A NICE CHICKEN BROTH ATTITUDE OFF
informational · middle
SOME OSSAU IRATY LIKE THAT FROM THE FRENCH SIDE OF THE BASQUE
informational · middle
SO THIS IS THAT OSSAU IRATY FROM THE FRENCH BASQUE
informational · middle
A FAIRLY AGED WHEEL OF IT
informational · middle
LIKE REALLY BOLD REALLY NUTTY
contextual · middle
SOFT ONE YEAH
contextual · middle
THIS IS THE
informational · end
THIS IS A WASHED RIND CHEESE FROM NORTH ITALY
informational · end
WASHED RINDS ARE KIND OF KNOWN FOR BEING THE STINKIER CHEESES
informational · end
BUT TALEGGIO IS AN EXCEPTION IT'S REALLY MELLOW
contextual · end
Cheese tax
informational · end
SO IT'S A TANGY AND YOGURTY AND THEN HAS SOME NICE ALMOST EARTHY CHARACTERISTICS
contextual · end
Enjoy!
Transcript
Crazy. Eight people. Everyone's foodies, though? Yeah. Sure. Yeah. Manchego. So Central Spain, nothing north. It's just a really nice example of it. This is about six months aged, but still has some of that, like, kind of buttery character that they only have when they're young. Yeah. We left. Will some like some? And then this one's an alpine style, style, kind of an Appenzeller recipe. It's called Good Witch. Switzerland. This one's actually from really close to Appenzeller, but it's good, like, a nice chicken broth attitude off of it. Yeah. Like one of those? Cool. I no, I have some ocelurati like that from the French side of the Basque. So this is that ocelurati from the French Basque. This is a fairly aged wheel of it. It. They always, like, kind of vary in age throughout the year when you're having them. This is a, like, really bold, really nutty. That looks size wise. Wanna do a soft one? Yeah. This is Taleggio. This is a washed rind cheese from North Italy. Wash rinds are, like, kinda known for being, like, the stinkier cheeses, but Taleggio is kind of an exception. Yeah. No it's a little, like, tangy and yogurty and then has some nice, like, butter and almost a repeat character. It's like to come through. Yeah. The bigger hat. Right?