@thecheesestoreofbeverlyhills
Instagram · Vlog
@thecheesestoreofbeverlyhills Some delicious cheese for any child to try! Manchego from Spain, parmigiano reggiano, and a cheese called Alex, which comes from germany and has a taste of chocolate. Come in an try some for yourself, or order online at cheesestore.com #cheesestoreofbeverlyhills #cheesestore #cheesemonger #beverlyhills
Performance
Video #37145 · Vlog
[01]
A cheesemonger at a cheese shop takes a customer's order for Manchego cheese. He presents a fresh wheel, explains its six-month aging process, Spanish origin, and the history of its basket-weave rind, then cuts a large wedge, offers a sample for the customer to taste, and finally cuts the requested half-pound portion.
[02]
[03]
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821.2K32.2×Cheesemonger cuts giant cheese wheel@thecheesestoreofbeverlyhills · Satisfying Process
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1.4MProcess of cutting giant cheese@thecheesestoreofbeverlyhills · Process[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
POV: You're getting cheese for your kids
Verbal hook · 5%
Okay. The manchego.
Visual hook · 40%
A cheesemonger places a large, fresh wheel of Manchego cheese onto a wooden cutting board, establishing immediate action and focus on the product.
[06]
Steal this for your own video
POV: You're getting for
[07]
The promise the opener makes, and how the video pays it back
Hook
A 'Point-of-View' text overlay that immediately immerses the viewer into a specific, relatable customer scenario, creating an immediate personal stake.
Payoff
The viewer has witnessed a complete, satisfying, and educational transaction, leaving them with a sense of the product's high quality and the expert's skill.
[08]
The structural pattern this video runs on
Framework
The Expert's Ritual
A Point-of-View experience where an expert guides the viewer through the selection and preparation of a premium product, enriching the process with insider knowledge and culminating in a satisfying transaction.
The Subject Reveal
The expert introduces the raw, whole version of the product, establishing its impressive scale and quality before any action is taken.
The Provenance Story
The expert provides key 'spec sheet' details about the product's origin, age, or composition, establishing authority and adding a layer of educational value.
The Ritual of Preparation
The expert performs the skilled, physical process of breaking down or preparing the product, creating a satisfying visual and auditory experience that showcases their craft.
The Secret Knowledge
The expert shares a piece of historical trivia or a 'behind-the-scenes' detail about the product's creation, making the viewer feel like an insider and deepening their appreciation.
The Interactive Sample
The expert prepares and offers a small piece for tasting, creating a moment of direct engagement and judgment that serves as the climax of the demonstration.
The Social Proof Verdict
An off-screen voice (representing the viewer/customer) provides a positive affirmation of the product's quality, validating the expert's claims and closing the satisfaction loop.
The Final Fulfillment
The expert completes the preparation of the final portion for the customer, bringing the narrative transaction to a clean and satisfying close.
Some delicious cheese for any child to try! Manchego from Spain, parmigiano reggiano, and a cheese called Alex, which comes from germany and has a taste of chocolate. Come in an try some for yourself, or order online at cheesestore.com #cheesestoreofbeverlyhills #cheesestore #cheesemonger #beverlyhills
title · beginning
POV: You're getting cheese for your kids
Okay. The manchego. This is our six month manchego. Better a fresh wheel. These are from Spain in a place called La Mancha. Always sheep's milk? Originally, they had these basket weaves that they would make and now tier in like rank industrialized world where they don't necessarily do the basket weave anymore, but that's the style that they trying to duplicate with the outside. What do we think? That's delicious. Right? That's great. How much do we need? That's about a half pound there. That's perfect. Yeah.