Viral Hooks
Trending short videosTrying new drinks for Valentine's
L

@littlejoycoffee

Instagram · Vlog

@littlejoycoffee Day 1 of trying new drinks until we find one good enough for Valentine’s Day: Pistachio Rose Agave Latte The recipe: 1 cup pistachios (chopped or crushed) 1 cup agave 1 cup liquid death water 1-2 tsp rose water (use can make this, but we bought some to save time) Add pistachios, agave, water and bring to simmer. Simmer for 10-15 minutes. Remove from heat and add rose water. Cool, strain, and store in your fridge for up to 2 weeks. We used 25 grams of syrup in this 12oz latte

View original on Instagram

The edit1 shot · 52 text
Shots Text1:46

Performance

Views
225.7K
Likes
9.7K
Comments
139
Engagement
4.3%
Outlier
1.7×
Length · 1 Feb 2025
1:46

Video #12156 · Vlog

Trying new drinks for Valentine'sfrom @littlejoycoffee

[01]

Overview

The video shows a coffee shop creating a new drink for Valentine's Day. They try a pistachio rose agave latte, get feedback from the staff, and then try it iced. One staff member doesn't like it hot, but loves it iced, and they decide to go with the iced version.

[02]

Simple outline

  1. 1Introduce new recipe
  2. 2Taste test, get feedback
  3. 3Iterate based on feedback

[03]

Related videos

[04]

Classification

Format
Elements
Text Overlay

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 15%

Today is Day 1

Verbal hook · 70%

Today is day one of trying new drinks until we find one good enough to feature for Valentine's Day.

Visual hook · 15%

The video opens with a barista holding a milk carton and looking directly at the camera, creating immediate engagement.

[06]

Hook template

Steal this for your own video

Today is day one of trying [product ideas] until we find one good enough for [upcoming occasion].

  • — Today is day one of trying protein smoothie recipes until we find one good enough for summer.
  • — Today is day one of trying wedding cake designs until we find one good enough for our bridal showcase.
  • — Today is day one of trying desk setups until we find one good enough for back-to-school season.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

State the goal of finding a new drink for Valentine's Day.

Payoff

Ask viewers for new recipe suggestions.

[08]

Narrative framework

The structural pattern this video runs on

Framework

Drink Recipe Iteration

A team tries a new drink recipe, gets mixed reactions, and iterates on the recipe based on feedback.

  1. 1

    Recipe Introduction

    Introduce the new drink recipe and its inspiration.

  2. 2

    Preparation Montage

    Show the preparation of the drink in a visually appealing montage.

  3. 3

    Initial Taste Test

    Team members taste the drink and give their initial reactions.

  4. 4

    Mixed Feedback

    Some team members like the drink, while others are not impressed.

  5. 5

    Recipe Iteration Suggestion

    A team member suggests trying the drink iced.

  6. 6

    Iced Preparation

    Prepare the drink iced.

  7. 7

    Iced Taste Test

    Team members taste the iced version and give their reactions.

  8. 8

    Positive Verdict

    The iced version is a hit, and the team agrees it's a good option.

  9. 9

    Recipe Discard

    The recipe is torn up.

Themes

  • Valentine's Day
  • Coffee
  • Food
  • Recipes

Techniques

  • Taste test
  • Recipe creation
  • Montage editing

Trends

  • Valentine's Day recipes
  • Coffee recipes

Post caption

Day 1 of trying new drinks until we find one good enough for Valentine’s Day: Pistachio Rose Agave Latte The recipe: 1 cup pistachios (chopped or crushed) 1 cup agave 1 cup liquid death water 1-2 tsp rose water (use can make this, but we bought some to save time) Add pistachios, agave, water and bring to simmer. Simmer for 10-15 minutes. Remove from heat and add rose water. Cool, strain, and store in your fridge for up to 2 weeks. We used 25 grams of syrup in this 12oz latte

Text overlays

  • title · beginning

    Today is

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    Day 1

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    of

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    trying

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    new

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    Drinks

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    until we

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    Find

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    one

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    good

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    enough

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    to

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    feature

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    for

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    Valentines

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    day

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    This one was

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    idea

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    she

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    this in

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    some shop

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    Chicago

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    remember

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    which

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    and

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    can't

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    about it

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    pistachio

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    agave

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    Let's

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    try

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    house

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    no notes

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    of ten

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    That could be

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    Valentine's

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    drink

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    What is this?

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    mouth

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    iced?

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    I think

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    try it

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    iced

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    better

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    better

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    iced

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    this is

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    let us

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    Know

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    what we

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    shoud try

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    Next

Transcript

Today is day one of trying new drinks until we find one good enough to feature for Valentine's Day. This one was Serena's idea. She, tried this in Chicago, some shop in Chicago, doesn't remember which, and can't stop thinking about it. Pistachio rose agave. And better give it a try. Okay. It tastes like my grandma's house. No notes. 10 out of 10. That could be a nice Valentine's Day drink. What am I what is this? Yeah. I don't really I don't really like it in my mouth. Should we try it iced? I think let's try it iced. Alright. I was already sipping on the hot one, but I'm really an iced drink girl, so I'm really excited to try this ice. It's even better. Damn. Yeah. It's better iced. It's a lot better. This is, like, in my top three syrups we've ever made ever. No if you're that shop in Chicago that made this drink originally, thanks. It's really good. Sorry. It's it's really good.

Trying new drinks for Valentine's | Viral Hooks