@derschutze_london
TikTok · Speaker address
@derschutze_london Raw or selvedge, which one should you go for ? “blossom” mix releasing 2nd of June 6pm CEST #rawdenim #selvedge #baggyjeans #selvedgedenim
Trending short videosRaw vs selvedge denim explained
The edit1 shot · 36 text
Shots Text0:35
Performance
- Views
- 490.2K
- Likes
- 33.5K
- Comments
- 74
- Engagement
- 6.9%
- Outlier
- 2.1×
- Length · 30 May 2025
- 0:35
Video #12539 · Speaker address
Raw vs selvedge denim explainedfrom @derschutze_london
[01]
Overview
The video explains the difference between raw and selvedge denim. The speaker explains what raw denim is and what selvedge denim is. The speaker then explains which one to get based on personal preferences.
[02]
Simple outline
- 1Pose initial question
- 2Define denim types
- 3Compare denim features
- 4Recommend based on needs
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 35%
So you want
Verbal hook · 50%
No you want it raw or it's salvaged.
Visual hook · 15%
The video opens with a man sitting in a green chair in front of a wall with multiple framed pictures.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Pose a question about denim preference to engage the viewer.
Payoff
Announce the release of a new denim collection.
[08]
Narrative framework
The structural pattern this video runs on
Framework
Denim Decision Guide
A comparison of two denim types, raw and selvedge, to help viewers decide which to purchase based on their preferences and budget.
- 1
The Initial Question
Engage the viewer by posing a question about denim preference (raw vs. selvedge).
- 2
The Denim Definition
Define raw denim by explaining its treatment process and characteristics.
- 3
The Denim Definition 2
Define selvedge denim by explaining its weaving process and characteristics.
- 4
The Feature Comparison
Compare the features of raw and selvedge denim, including durability, fading, and price.
- 5
The Recommendation
Recommend which type of denim to choose based on the viewer's preferences and budget.
Themes
Techniques
Trends
Post caption
Raw or selvedge, which one should you go for ? “blossom” mix releasing 2nd of June 6pm CEST #rawdenim #selvedge #baggyjeans #selvedgedenim
Text overlays
title · beginning
So you want
title · beginning
or selvedge?
title · beginning
should you
title · beginning
actually go for?
title · middle
selvedge
title · middle
raw
informational · middle
just means it
informational · middle
hasn't been treated
informational · middle
after dying
informational · middle
long-lasting
informational · middle
a personalized
informational · middle
fade over time
informational · middle
on the other
informational · middle
woven on old
informational · middle
school shuttle
informational · middle
self finished
informational · middle
where the
informational · middle
actually
informational · middle
tighter weave
informational · middle
when cuffed
informational · middle
and allowing it
informational · middle
durable
informational · middle
a lot more
contextual · middle
Momotaro 0906-
contextual · middle
13 Classic...
informational · middle
so which one
informational · middle
if you want
informational · middle
over time
informational · middle
craftsmanship
informational · middle
and don't care
informational · middle
high price
informational · middle
go for selvedge
informational · middle
want unique fading
informational · middle
and a unique
informational · end
all of these
informational · end
will be releasing
Transcript
No you want it raw or it's salvaged. Which one should you actually go for? Better first, let's actually explain what the difference is. Old denim just means it hasn't been treated or washed after dying. Rugged, long lasting worst giving you a personalized fade over time. Salvaged denim, on the other hand, means it was woven on old school shuttle looms creating a self finished edge where the term salvage actually comes from. Creating a tighter weave visible ID when cuffed and allowing it to be more durable. But it's usually a lot more expensive. No which one should you get? If you want unique fading over time, you want it raw. If you want higher quality craftsmanship and don't care about a really high price, Go for salvage. And if you want unique fade in and a unique design, all of these will be releasing on the second of June.