@refybeauty
TikTok · Vlog
@refybeauty A bad day to wear a white vest top. Today we launched Lip Stick and used it for some plank motivation. #plankchallenge #launch
Trending short videosOffice plank challenge over lipsticks
The edit1 shot · 0 text
Shots1:10
Performance
- Views
- 1.4M
- Likes
- 28.4K
- Comments
- 48
- Engagement
- 2.1%
- Outlier
- 1.1×
- Length · 16 Oct 2025
- 1:10
Video #15339 · Vlog
Office plank challenge over lipsticksfrom @refybeauty
[01]
Overview
The video shows several employees at a beauty company attempting a plank challenge where they must hold the position over a row of upright lipsticks. The video captures their struggles, successes, and failures, with one employee comically falling and getting lipstick stains on her white shirt, showcasing a fun, behind-the-scenes office culture during a product launch.
[02]
Simple outline
- 1Present high-stakes challenge
- 2Show dramatic failure
- 3Cycle through varied attempts
- 4Reveal comedic consequences
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 15%
Right. I've started, like, tense. Tense. Tense.
Visual hook · 85%
A woman is in a plank position over a row of upright, uncapped lipsticks, creating an unusual and high-stakes visual that immediately generates curiosity and suspense.
[06]
Hook template
Steal this for your own video
Film a holding a directly over a neat row of upright .
- — Film a yoga instructor holding a handstand directly over a neat row of upright paint jars.
- — Film a barista holding a plank directly over a neat row of upright coffee cups.
- — Film a gamer holding a wall sit directly over a neat row of upright collectible figurines.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
An 'in media res' cold open showing the most dramatic or unexpected failure of the challenge to immediately establish the stakes and comedic tone.
Payoff
A final shot that summarizes the collective outcome or focuses on a particularly funny consequence from one of the attempts, serving as a final punchline.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Gauntlet Challenge
A group of individuals attempts a difficult or comical physical challenge with a clear success/failure outcome, where failure has a humorous, non-harmful consequence. The narrative is structured around showcasing a variety of attempts and outcomes.
- 1
The Challenge Defined
The first participant sets up for the challenge, visually demonstrating the rules, the objective, and the 'danger' or obstacle, often with an external element like a timer to quantify the goal.
- 2
The Benchmark Attempt
The full, unabridged attempt of the first participant, including their struggle, dialogue, and the eventual outcome. This sets the emotional and physical benchmark for all subsequent attempts.
- 3
The Consequence Showcase
The immediate aftermath of the first attempt is shown, highlighting the humorous or messy result of failure, which reinforces the stakes for the next participants.
- 4
The Contender Montage
A rapid-fire sequence of other participants attempting the same challenge. Each attempt is a condensed version of the micro-pattern, showcasing a mix of successes and failures to maintain unpredictability and pacing.
Themes
Techniques
Trends
Post caption
A bad day to wear a white vest top. Today we launched Lip Stick and used it for some plank motivation. #plankchallenge #launch
Transcript
Right. I've started, like, tense. Tense. Tense. Forty eight seconds left. No. I can't. You can't? No. I can't. Come on. If you've got thirty eight seconds, let's try. No. No. No. No. That hurt. Jen? Is it all my jeans? Twenty seconds. Give it a smile.