@fakeplasticbrands
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@fakeplasticbrands This one requires a little more work. Go be creative
Trending short videosCreator gives alternative creative resources
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Video #18682 · Greenscreen Talking Head
Creator gives alternative creative resourcesfrom @fakeplasticbrands
[01]
Overview
The creator presents a series of recommendations for improving one's artistic taste and direction, framed as 'Tastemaxing Vol. 7'. He structures the advice as a 'don't do this, do this instead' list, advising viewers to use Mubi instead of Netflix, the platform Cosmos instead of Pinterest, and Are.na instead of just Instagram for creative inspiration.
[02]
Simple outline
- 1Declare aspirational theme
- 2Challenge a common habit
- 3Reveal an elevated alternative
- 4Repeat with new examples
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 25%
TASTEMAXING Vol. 7
Verbal hook · 40%
Tastemaxing. How to get better taste and improve your art direction.
Visual hook · 35%
A speaker is overlaid on a rapidly changing, abstract blue background with a grainy, vintage film effect. The fast cuts and distinct visual style create immediate pattern interruption and establish a creative mood.
[06]
Hook template
Steal this for your own video
Stop using . If you actually want to improve your , use instead.
- — Stop using Pinterest. If you actually want to improve your design eye, use Are.na instead.
- — Stop using Spotify's algorithm. If you actually want to improve your music taste, use Bandcamp instead.
- — Stop using Google Docs. If you actually want to improve your writing, use iA Writer instead.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A bold title card and a direct statement of an aspirational goal, promising to elevate the viewer's skill or status in a specific domain.
Payoff
The viewer is left with a list of actionable, non-obvious recommendations that, if adopted, promise to elevate them from the mainstream and improve their standing within a specific subculture or field.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Alternative Upgrade
Systematically replacing common, mainstream choices with curated, superior alternatives to establish authority and provide insider knowledge.
- 1
The Thematic Declaration
The video opens by explicitly stating its purpose and the value it will provide, framing the content as a lesson or guide to achieving a desirable outcome.
- 2
The First Rejection & Replacement
A widely accepted, mainstream tool or habit is explicitly rejected. A more niche, sophisticated alternative is immediately proposed as the superior choice.
- 3
The Second Rejection & Replacement
The core pattern repeats with a second example, reinforcing the creator's role as a curator of superior options. This beat often adds a specific feature or reason for the alternative's superiority.
- 4
The Final Rejection & Replacement
A final example is given to solidify the pattern and provide one last piece of actionable advice, leaving the viewer with a list of 'upgrades' to implement.
Themes
Techniques
Trends
Post caption
This one requires a little more work. Go be creative
Text overlays
title · beginning
TASTEMAXING Vol. 7
contextual · beginning
MIXING.
contextual · beginning
BETTER
contextual · beginning
IMPROVE
contextual · beginning
DIRECTION.
contextual · beginning
VOLUME
informational · middle
WATCH NETFLIX.
call-to-action · middle
HERE
informational · middle
DON'T
informational · middle
PINTEREST
call-to-action · middle
GO TO
informational · middle
USE A CODED FUNCTION.
informational · end
FIND
informational · end
ON
informational · end
BUT
call-to-action · end
STUFF HERE
Transcript
Best Maxing. How to get better taste and improve your art direction. Volume seven. Don't watch Netflix. Go here instead. Don't just use Pinterest for inspiration. Go to Cosmos and use their color coded search function. Don't only find good content on Instagram, but try finding stuff here.