@rhode
Instagram · Carousel
@rhode paris highlights 🎀 snapshots from our time in paris celebrating our arrival at @sephora in europe. from the champs-élysées to café rhode, a few favorite moments from around the city. p.s. café rhode is still open! head to our stories for everything you need to know, including how to reserve a table 🍽️
Performance
Video #43866 · Carousel
[01]
The photo shows celebrity Hailey Bieber, founder of the skincare brand Rhode, posing playfully on an oversized prop of her product at a promotional event in Paris. The purpose is to generate excitement and document the brand's European launch at Sephora, leveraging her star power and a visually engaging, immersive set design with numerous mirrors.
[02]
[03]
4.9M60.1×Hailey Bieber beauty campaign photo@rhode · Product Promo
2.9M1.4×Hailey Bieber retro car photoshoot@rhode · Lifestyle Showcase
2.9M9.9×Hailey Bieber's snowy Rhode product photoshoot.@rhode · Product Showcase
6.3M4.3×Hailey Bieber on beach with giant Rhode product.@rhode · Product Promo
3.7M2.2×Hailey Bieber rhode skin brand collage@rhode · Milestone Celebration
3M20.1×Hailey Bieber's bronzed nighttime glam look.@rhode · Inspo Lookbook
1.6M3×Vibe-focused brand lifestyle montage@rhode · Vibe Showcase
1.7MHailey Bieber TIME magazine cover@rhode · Milestone Celebration
3.2M2.2×Celebrity selfie wearing eye patches@rhode · Hype Teaser
3.1M2.1×Hailey Bieber wearing pink blush@rhode · Product Showcase
2.7M1.6×Hailey Bieber mirror selfie with rhode sign@rhode · Lifestyle Showcase
1.8M7.8×Celebrity spring makeup look close-up@rhode · Product Showcase[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 10%
paris highlights 🎀
Visual hook · 90%
A celebrity is sitting on a giant, larger-than-life product prop in a room full of mirrors, creating a visually striking and surreal scene through extreme scale contrast and a complex, reflective composition.
[06]
Steal this for your own video
Frame interacting with a giant version of inside a mirror-filled space, multiplying the surreal scale contrast.
[07]
The promise the opener makes, and how the video pays it back
Hook
A visually arresting central action that combines a human figure with an oversized, branded object, immediately breaking pattern and creating intrigue.
Payoff
A single, cohesive brand statement that communicates the product, the personality behind it, and its cultural relevance in one glance, leaving a strong, aspirational impression.
[08]
The structural pattern this video runs on
Framework
The Immersive Brand Moment
To create a single, powerful image that merges a central figure's identity with a product's identity in a highly stylized, immersive brand environment. The composition uses reflections and background elements to imply a larger event and social relevance, creating a complete narrative snapshot.
The Protagonist's Persona
To establish the mood and personality of the narrative through the central figure's playful pose, expression, and styling, making the brand feel personal and aspirational.
The Branded Environment
To build a world around the protagonist that visually communicates the brand's aesthetic. This is achieved through set design (mirrors, lighting) and direct branding on the oversized product, which acts as both prop and scenery.
The Implied Audience
To add a layer of social proof and event-based energy by showing onlookers and photographers in reflections. This validates the importance of the moment without distracting from the central subject.
paris highlights 🎀 snapshots from our time in paris celebrating our arrival at @sephora in europe. from the champs-élysées to café rhode, a few favorite moments from around the city. p.s. café rhode is still open! head to our stories for everything you need to know, including how to reserve a table 🍽️
branding · photo_0
rhode
branding · photo_0
GLAZING MILK ESSENCE LUMIÈRE