Hailey Bieber beauty campaign photofrom @rhode

Open with an extreme close-up portrait of [recognizable face or model] where the skin, hair, or physical detail IS the product demo — let the [signature visual effect] speak before any text appears.

• — Open with an extreme close-up portrait of your brand's ambassador where ultra-glossy, plumped lips are the entire frame — let the wet-shine effect sell the lip treatment before a single word appears.
• — Open with an extreme close-up portrait of a chef where sauce-stained, flour-dusted hands are the entire frame — let the texture and craft speak before any recipe text appears.
• — Open with an extreme close-up portrait of a surfer where salt-matted, sun-bleached hair fills the frame — let the weathered, lived-in texture sell the hair care line before any copy appears.