Viral Hooks
Trending short videosHailey Bieber TIME magazine cover
R

@rhode

Instagram · Carousel

@rhode a major milestone in the world of rhode. we’re deeply honored and humbled that rhode made the TIME100 list of the world’s most influential companies of 2026. thank you to @time for the meaningful acknowledgment of how we’ve intentionally built and grown our skincare collection and community over the years. there’s so much more to look forward to as we continue rhode’s global expansion, sharing one of everything really good with more people around the world. this september, we will deepen our retail partnership with @sephora by bringing our curated lineup to sephora europe. stay tuned for more details, we can’t wait for what’s ahead ✨

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The edit1 shot · 5 text
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Performance

Views
1.7M
Likes
110.7K
Comments
561
Engagement
6.7%

Video #26044 · Carousel

Hailey Bieber TIME magazine coverfrom @rhode

[01]

Overview

The image is a TIME magazine cover featuring Hailey Bieber, founder of the skincare brand Rhode. The cover announces that Rhode has been named one of TIME's 100 most influential companies, serving as a major promotional piece and milestone celebration for the brand.

[02]

Simple outline

  1. 1Hook with borrowed authority.
  2. 2Spotlight the featured subject.
  3. 3Provide prestigious social proof.
  4. 4Cite the validating source.

[03]

Related videos

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[04]

Classification

Format
Carousel
Concepts
Milestone CelebrationSocial Proof ShowcaseThemed Announcement
Elements
Text OverlayIntimate Close-UpThematic Staging
Account
BrandPersonal Brand
Topics
BusinessCosmetics / SkincareCelebrityMedia Promotion

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

THE MOST INFLUENTIAL COMPANIES TIME 100

Verbal hook · 15%

a major milestone in the world of rhode.

Visual hook · 30%

A high-fashion, editorial close-up portrait of celebrity Hailey Bieber on the cover of TIME magazine, creating immediate authority and visual appeal through professional photography and a striking composition.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The opening slide establishes immediate credibility and status by prominently featuring the name and branding of a highly respected third-party institution (e.g., a major publication, award body). This is a 'Borrowed Authority' hook that frames the entire message as a significant, externally-validated announcement.

Payoff

The final beat acts as a 'Verification Stamp' by providing the source of the information (e.g., a URL). This closes the credibility loop, offering proof and directing engaged users to the original source, cementing the announcement's authenticity.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Authority Stack

To announce a major achievement by stacking layers of third-party validation. The structure leads with a powerful external endorsement, specifies the subject being honored, and then contextualizes the achievement by placing the subject among other high-status peers to solidify its new-found prestige.

  1. 1

    The Authority Banner

    This beat, presented as the main headline, explicitly states the nature of the honor or recognition. It uses the third-party's own language (e.g., 'The Most Influential Companies') to make a bold, objective-sounding claim.

  2. 2

    The Protagonist Spotlight

    This beat narrows the focus from the grand claim to the specific subject being celebrated. It introduces the 'who' and 'what' of the story, connecting the abstract honor to the user's brand or product.

  3. 3

    The Prestige Context

    This beat solidifies the subject's new status by listing other well-known, powerful, and respected entities that share the same honor. This uses the principle of association to elevate the subject by placing it in an elite peer group.

Themes

  • Success
  • Influence
  • Entrepreneurship
  • Brand Recognition

Techniques

  • Studio Lighting
  • Portrait Photography
  • Graphic Design
  • Typography

Trends

  • Founder-as-Face-of-Brand
  • Media Endorsement

Post caption

a major milestone in the world of rhode. we’re deeply honored and humbled that rhode made the TIME100 list of the world’s most influential companies of 2026. thank you to @time for the meaningful acknowledgment of how we’ve intentionally built and grown our skincare collection and community over the years. there’s so much more to look forward to as we continue rhode’s global expansion, sharing one of everything really good with more people around the world. this september, we will deepen our retail partnership with @sephora by bringing our curated lineup to sephora europe. stay tuned for more details, we can’t wait for what’s ahead ✨

Text overlays

  • contextual · photo_0

    MAY 11, 2026

  • title · photo_0

    THE MOST INFLUENTIAL COMPANIES TIME 100

  • informational · photo_0

    HOW HAILEY BIEBER DREAMS UP Rhode

  • informational · photo_0

    + ALPHABET BEAST INDUSTRIES NVIDIA ANTHROPIC NOVO NORDISK KALSHI SPACEX TOYOTA & 91 MORE

  • branding · photo_0

    time.com

Hailey Bieber TIME magazine cover | Viral Hooks