@rhode
Instagram · Carousel
@rhode summer in tow 🤎 designed for long beach days and weekend getaways, the summer kit packs highlight milk, pocket bronze, and peptide lip tint in the limited edition terry bag. curate your own kit on june 9th at 9am PT, exclusively on rhodeskin.com.
Performance
Video #30885 · Carousel
[01]
This is a promotional photograph for the skincare brand Rhode, featuring founder Hailey Bieber. She is depicted walking towards the camera, carrying a suitcase and a helmet, next to a vintage car, in a highly stylized, editorial shot meant to evoke a sense of retro glamour and promote a new 'summer kit'.
[02]
[03]
6.3M4.3×Hailey Bieber on beach with giant Rhode product.@rhode · Product Promo
11.4M76.7×Celebrity on giant pink bottle@rhode · Event Showcase
4.9M60.1×Hailey Bieber beauty campaign photo@rhode · Product Promo
3.7M2.2×Hailey Bieber rhode skin brand collage@rhode · Milestone Celebration
3M20.1×Hailey Bieber's bronzed nighttime glam look.@rhode · Inspo Lookbook
2.9M9.9×Hailey Bieber's snowy Rhode product photoshoot.@rhode · Product Showcase
1.6M3×Vibe-focused brand lifestyle montage@rhode · Vibe Showcase
1.7MHailey Bieber TIME magazine cover@rhode · Milestone Celebration
3.2M2.2×Celebrity selfie wearing eye patches@rhode · Hype Teaser
3.1M2.1×Hailey Bieber wearing pink blush@rhode · Product Showcase
192.4K11.9×Celebrity founder announces product expansion.@peoplebrandsandthings · Product Promo
2.7M1.6×Hailey Bieber mirror selfie with rhode sign@rhode · Lifestyle Showcase[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 15%
rhode
Verbal hook · 35%
summer in tow 🤎
Visual hook · 50%
A high-contrast, editorial-style image of celebrity Hailey Bieber in a bold red outfit, walking away from a vintage car, creating a visually striking and aspirational scene.
[06]
Steal this for your own video
A high-contrast, editorial-style image of in , walking away from , creating an aspirational scene paired with a single-line caption and your as the only title text.
[07]
The promise the opener makes, and how the video pays it back
Hook
The entire slide functions as the hook. It uses a high-production value, aspirational photograph featuring a compelling subject to immediately establish a specific mood and stop the user's scroll.
Payoff
The visual payoff is immediate, delivering the full brand aesthetic in one shot. The functional payoff, such as product details or a call-to-action, is deferred to the caption, which the compelling image encourages the user to read.
[08]
The structural pattern this video runs on
Framework
The Hero Shot Proclamation
To use a single, high-impact, aesthetically-driven image to stop the scroll and embody the entire brand or campaign message. The visual does all the narrative work, supported by a minimalist brand overlay, driving users to the caption for details.
The Visual Proclamation
A single, all-encompassing visual that communicates the brand's core message, mood, or product essence without needing further slides. It relies on aesthetic appeal and a central figure to tell the whole story at a glance, with a simple text overlay acting as a brand signature.
summer in tow 🤎 designed for long beach days and weekend getaways, the summer kit packs highlight milk, pocket bronze, and peptide lip tint in the limited edition terry bag. curate your own kit on june 9th at 9am PT, exclusively on rhodeskin.com.
branding · photo_0
rhode