@rhode
Instagram · Cinematic Trailer
@rhode rhode summer ‘26 🤎 meet our new collection of bronzed, glowy essentials to bring from the sand to the city and everywhere in between. luminous, sun-warmed skin, glossy bronzed lips, and signature staples—an endless summer glow that moves with you. coming only to rhodeskin.com on june 9th at 9am PT. join the waitlist ✨
Performance
Video #32676 · Cinematic Trailer
[01]
The video presents a montage of aesthetic, summer-themed clips featuring Hailey Bieber in various city and beach locations. She is shown using and carrying products from her beauty brand, 'rhode', to showcase a lifestyle of effortless, glowing beauty and chic travel, culminating in a final brand reveal.
[02]
[03]
4.9M60.1×Hailey Bieber beauty campaign photo@rhode · Product Promo
2.9M1.4×Hailey Bieber retro car photoshoot@rhode · Lifestyle Showcase
3.7M2.2×Hailey Bieber rhode skin brand collage@rhode · Milestone Celebration
3M20.1×Hailey Bieber's bronzed nighttime glam look.@rhode · Inspo Lookbook
2.9M9.9×Hailey Bieber's snowy Rhode product photoshoot.@rhode · Product Showcase
11.4M76.7×Celebrity on giant pink bottle@rhode · Event Showcase
6.3M4.3×Hailey Bieber on beach with giant Rhode product.@rhode · Product Promo
1.8M7.8×Celebrity spring makeup look close-up@rhode · Product Showcase
3.2M2.2×Celebrity selfie wearing eye patches@rhode · Hype Teaser
3.1M2.1×Hailey Bieber wearing pink blush@rhode · Product Showcase
1.7MHailey Bieber TIME magazine cover@rhode · Milestone Celebration
2.7M1.6×Hailey Bieber mirror selfie with rhode sign@rhode · Lifestyle Showcase[04]
[05]
What stops the scroll in the first 3 seconds
Visual hook · 100%
Rapid montage of abstract, aesthetically pleasing shots with a vintage film grain effect, including shimmering water, blurry motion, and a close-up of a high-heeled shoe.
[06]
Steal this for your own video
Rapid cuts of , , and a close-up of — all washed in .
[07]
The promise the opener makes, and how the video pays it back
Hook
The Sensory Prelude: Begins with an abstract, visually pleasing shot that establishes the core emotion or aesthetic of the campaign without showing any product or person.
Payoff
The Brand Imprint: The brand name or logo is superimposed over the climactic final shot, cementing the association between the brand and the entire aesthetic journey the viewer has just experienced.
[08]
The structural pattern this video runs on
Framework
The Aesthetic Transfer
To build a powerful, desirable mood through a montage of aspirational vignettes and then transfer that entire emotional weight onto a product and brand in the final moments.
The Environmental Grounding
Rapidly cuts between the abstract environment and a more grounded, stylish, real-world setting to show the aesthetic's versatility.
The Stylized Introduction
Introduces the protagonist interacting with a surreal, oversized, or symbolic version of the core product, making it an instant icon and creating intrigue.
The Desired State
A hyper-close-up shot that showcases the ideal outcome or feeling the product provides, directly linking the aesthetic to a tangible result.
The Product Deconstruction
A clear, straightforward shot of the actual product in a contextual setting, grounding the previous surrealism and satisfying the viewer's curiosity.
The Aspirational Montage
A series of quick cuts showing the protagonist living the desired lifestyle in various settings, reinforcing the product's role in achieving this state of being.
The Playful Climax
A final, memorable, and emotionally resonant shot of the protagonist that perfectly encapsulates the campaign's core feeling in a single image.
rhode summer ‘26 🤎 meet our new collection of bronzed, glowy essentials to bring from the sand to the city and everywhere in between. luminous, sun-warmed skin, glossy bronzed lips, and signature staples—an endless summer glow that moves with you. coming only to rhodeskin.com on june 9th at 9am PT. join the waitlist ✨
branding · end
rhode