@rhode
Instagram · Carousel
@rhode four years of rhode 🤍 looking back at some of our favorite moments and milestones. thank you for all the love over the years—we couldn’t do this without you. looking forward to what’s ahead and continuing to grow the world of rhode together ✨
Performance
Video #33696 · Carousel
[01]
This is a photo collage celebrating the journey and achievements of the skincare brand 'rhode', founded by Hailey Bieber. The collage includes images of Bieber, the brand's products, a billboard advertisement, a branded smoothie, and an 'Allure' beauty award, creating a visual summary of the brand's success.
[02]
[03]
2.9M1.4×Hailey Bieber retro car photoshoot@rhode · Lifestyle Showcase
3M20.1×Hailey Bieber's bronzed nighttime glam look.@rhode · Inspo Lookbook
11.4M76.7×Celebrity on giant pink bottle@rhode · Event Showcase
1.6M3×Vibe-focused brand lifestyle montage@rhode · Vibe Showcase
1.7MHailey Bieber TIME magazine cover@rhode · Milestone Celebration
4.9M60.1×Hailey Bieber beauty campaign photo@rhode · Product Promo
2.9M9.9×Hailey Bieber's snowy Rhode product photoshoot.@rhode · Product Showcase
6.3M4.3×Hailey Bieber on beach with giant Rhode product.@rhode · Product Promo
3.1M2.1×Hailey Bieber wearing pink blush@rhode · Product Showcase
323.7KSkincare routine for glowing skin@rhode · Product Showcase
3.2M2.2×Celebrity selfie wearing eye patches@rhode · Hype Teaser
192.4K11.9×Celebrity founder announces product expansion.@peoplebrandsandthings · Product Promo[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 30%
2022
Verbal hook · 35%
four years of rhode 🤍
Visual hook · 35%
A visually dense photo collage featuring celebrity Hailey Bieber, which encourages viewers to examine the multiple curated images showcasing brand milestones.
[06]
Steal this for your own video
years ago I started — here's how far it's come.
[07]
The promise the opener makes, and how the video pays it back
Hook
A visually dense collage that acts as a 'state of the union,' using a key figure as the central anchor to immediately establish authority and draw the eye. The complexity invites detailed exploration of the brand's world.
Payoff
The final impression is a holistic sense of the brand's multifaceted success and strong identity, encouraging the audience to feel part of a winning journey. The narrative is resolved in the caption, which reflects on the past and looks to the future.
[08]
The structural pattern this video runs on
Framework
The Milestone Montage
To convey overwhelming success and brand identity by presenting a dense collage of diverse achievements—personal, commercial, cultural, and critical—in a single, visually rich view. It functions as a 'proof of success' highlight reel.
The Founder Persona
Feature the founder or face of the brand in multiple contexts (e.g., aspirational, celebratory, behind-the-scenes) to build a personal connection and embody the brand's ethos.
The Product Showcase
Display the physical products in aesthetically pleasing, context-rich settings to ground the brand in its core offering and communicate its quality.
The Real-World Footprint
Present evidence of the brand's impact beyond the digital space, such as physical advertisements, retail presence, or mainstream collaborations, to demonstrate scale and legitimacy.
The Third-Party Validation
Include explicit markers of external approval, like awards or critical acclaim, to build trust and objective credibility.
The Temporal Anchor
Use a single, prominent text overlay (e.g., a year) to frame the collection of moments within a specific, significant timeframe, giving the montage a narrative context like a 'year in review' or 'anniversary'.
four years of rhode 🤍 looking back at some of our favorite moments and milestones. thank you for all the love over the years—we couldn’t do this without you. looking forward to what’s ahead and continuing to grow the world of rhode together ✨
contextual · photo_0
2022