@jason_swet
TikTok · Talking Head Edit
@jason_swet How do you become visually fluent? Let’s talk about it. This is episode 3 of The Theory of Taste, where we push the metaphor of taste as far as possible and explore the big question: is taste really your greatest advantage?
Performance
Video #42768 · Talking Head Edit
[01]
The speaker explains that developing 'insatiable taste' requires becoming 'visually literate.' He defines this concept and argues that it's achieved through deep immersion, such as studying the sources and people behind inspirational work, rather than just passively saving images. He provides examples from cooking and photography and advises art directors to build mood boards with executable ideas by knowing the artists who can create them.
[02]
[03]
350.4K5.2×Four practices for improving taste@curatingambiance · Breakdown
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162.4K1.9×Explains how to trust design instincts@hansloreidesign · Explainer
207.9K9.5×Creator explains visual ideas framework@jason_swet · Opportunity Explainer
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341.8K3.3×Explaining the ornate design trend@deathtostock · Breakdown
107.3KReasons to finish design projects@hansloreidesign · Breakdown
121.4K22.8×Explains creative technique with examples@jason_swet · Case Study Breakdown
850.8K111.5×Explaining a visual classification system@jason_swet · Breakdown
829.3K11.9×Explaining three graphic design tricks@fakeplasticbrands · Tutorial / How To
2.6M72×Creator gives alternative creative resources@fakeplasticbrands · Buying List[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 49%
INSATIABLE TASTE
Verbal hook · 49%
If you want to develop insatiable taste, you need to become visually literate.
Visual hook · 2%
A split-screen effect with a stylized, animated collage of a basketball jump ball in the top half and the speaker in the bottom half.
[06]
Steal this for your own video
STARTS WITH
[07]
The promise the opener makes, and how the video pays it back
Hook
Present a high-level, desirable skill or status that the target audience craves, immediately establishing the video's value proposition.
Payoff
Conclude with a hook for the next piece of content in the series, promising to build upon the knowledge just shared and creating a compelling reason to follow.
[08]
The structural pattern this video runs on
Framework
The Insider's Path Framework
To elevate the viewer from a passive consumer to an active, 'literate' participant in a niche by revealing the non-obvious methods used by experts to go deeper than surface-level engagement.
The Aspirational Premise
State the ultimate goal (e.g., 'insatiable taste') and introduce a key concept required to achieve it (e.g., 'visually literate').
The Commoner's Problem
Articulate the frustration and confusion the average person feels when they see experts operate, framing it as a 'language barrier' or a 'secret' they're not privy to.
The Central Question
Explicitly ask the 'how-to' question that the audience is now thinking, creating a clear narrative pivot and promising a solution.
The Unifying Principle
Reveal the single, core principle that is the key to unlocking the skill (e.g., 'immersion,' 'first principles,' 'pattern recognition').
The Cross-Domain Analogy
Explain the principle using a simple, relatable analogy from a completely different field (e.g., chefs) to make the abstract concept tangible and intuitive.
The Niche-Specific Application
Translate the principle into a non-obvious, actionable strategy specific to the video's niche. This is the 'insider secret' reveal that goes beyond common knowledge.
The Professional Justification
Ground the strategy in a practical, real-world application, explaining why this deeper knowledge is crucial for professional success (e.g., building an executable mood board).
The Mindset Shift Command
Deliver a direct call to action that reframes the viewer's current behavior from passive consumption to active investigation and curiosity.
How do you become visually fluent? Let’s talk about it. This is episode 3 of The Theory of Taste, where we push the metaphor of taste as far as possible and explore the big question: is taste really your greatest advantage?
title · beginning
INSATIABLE TASTE
title · beginning
VISUALLY LITERATE
title · beginning
The THEORY of TASTE EPISODE 3
title · middle
But how do you gain that literacy?
informational · end
Edited by NIC HESLOP Featured Artists NIK ARTHUR RYAN SESLOW ROMAN DUNESHENKO Written by JASON MURRAY All other sources are linked on my Cosmos
If you want to develop insatiable taste, you need to become visually literate. You know the creatives you envy. They're the ones that make you go, how did they come up with this? Or where did they get that reference? They are visually fluent in a language you don't understand. They've gone somewhere you haven't yet been willing to go. Literacy is being able to critically read, comprehend, and express. Remember episode two, the deeper levels of expression is when taste becomes more useful. But how do you gain that literacy? Any multilingual person will tell you fluency comes from immersion. You go straight to the source. The best chefs might move to Paris. The best chefs don't just like sushi, they moved to Japan. That photographer who reps them, their management. There are director photographer artist agencies much like talent agencies. You find one, you'll find a world of other artists that the algorithm may never surface to you. But as an art director, your mood board can't just be inspiration. You have to know that you can execute. Know who can execute. If you wanna express your taste, don't just save what you like or dislike. Become so curious and invested in the people behind the work that the language becomes second nature. I hope you follow along for episode four, where we will begin identifying different types of taste.