@madecreativeco
TikTok · Speaker address
@madecreativeco My most commonly asked question…. What results can I expect from my ads. Remember these are averages and you should be aiming higher. #paidadsexpert #paidadstips #paidadsforshopify #ecommercetips #ecommercehelp #marketingtips #marketingadvice #marketingforbusinesses #marketingagency #marketingstrategies
Performance
Video #2185 · Speaker address
[01]
A marketing expert answers a common question about paid ad results by explaining that while specific outcomes can't be guaranteed, they can be forecasted. She then demonstrates a step-by-step calculation on a notepad, using industry averages for CPM, CTR, and CVR to project potential revenue from a set ad spend, and concludes by suggesting how to improve results by optimizing ad creative or website conversion.
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[05]
What stops the scroll in the first 3 seconds
Title hook · 50%
What results you can expect from your paid ads
Verbal hook · 45%
Hey, Maddie. What results can I expect from my paid ads?
Visual hook · 5%
A person in an office setting asks a question to an expert at a desk, who then turns to address the camera directly, creating an immediate Q&A dynamic.
[06]
Steal this for your own video
You asked what results to expect from — here's how I actually calculate it.
[07]
The promise the opener makes, and how the video pays it back
Hook
An off-screen voice poses a direct, high-value question that the target audience frequently asks, immediately establishing relevance and framing the problem to be solved.
Payoff
The viewer is left with a clear, replicable formula for forecasting their own results and a strategic understanding of how to influence the outcome.
[08]
The structural pattern this video runs on
Framework
The Live Calculation Blueprint
To demystify a complex quantitative problem by breaking it into simple variables, then walking the viewer through a tangible calculation using industry averages to reveal a desirable potential outcome.
The Authority Frame
The expert refutes common, unrealistic claims within the field, then presents a more grounded, data-driven methodology as the correct alternative, building credibility.
The Foundational Deconstruction
The complex topic is broken down into its essential, manageable components or variables. Each component is clearly defined and linked to a specific metric, creating a simple formula.
The Scenario Grounding
A hypothetical but realistic scenario is established using concrete numbers (e.g., budget, time frame) and industry-standard benchmarks, making the abstract formula tangible.
The Step-by-Step Proof
The expert visually performs a calculation on paper, applying the scenario's numbers to the previously defined components and building towards the final answer one step at a time.
The Value Payoff
The final calculated result is revealed, demonstrating a clear and positive outcome or return on investment from the initial scenario.
The Optimization Loop
The expert concludes by identifying which of the initial components can be manipulated to improve the final result, providing actionable advice and reinforcing the framework's utility.
My most commonly asked question…. What results can I expect from my ads. Remember these are averages and you should be aiming higher. #paidadsexpert #paidadstips #paidadsforshopify #ecommercetips #ecommercehelp #marketingtips #marketingadvice #marketingforbusinesses #marketingagency #marketingstrategies
title · beginning
What results you can expect from your paid ads
Hey, Maddie. What results can I expect from my paid ads? You should never believe anyone that can tell you they can get you a specific Worst and generate specific results, but we can do forecasting based on averages. Let me show you. No, ads are made up of three things. Your audience size, so this is your CPM, how much does it cost you to reach a thousand people. Your bad quality, so this is your CTR which is how many people click on your ad and visit your website. And then we have our actual sales which is based on conversion rate. No, say for example, we are spending $2,000 a month on ad spend. Within Australia in most niches, the cost to reach a thousand people is $15 Again, this is an average. Have a look at your country and have a look at your niche. For $2,000 we would be able to reach 133,000 people. No, the Tier, the average is around 2%. Again, we don't wanna be basing ourselves around these averages because we wanna be aiming for higher, but it's a great starting point. So from that, we would have 2,660 people click on from our bad to our website. Now, most ecommerce websites sit between that one no 2% conversion rate. Again, we wanna be always working on this. So better say we had a conversion rate of 1.5% that good be 39 sales. So we've got 39 sales tier it by your average order value. Again, we always wanna be working on this, would be $3,900 No from $2,000 we can nearly double our revenue. Again, if this isn't working for you, these figures, we can always improve our ads with our creative or we can improve our website by working on our conversion rate.