@rarebeauty
Instagram · Carousel
@rarebeauty We are sooo back. Our friend @desiperkins just dropped a new YouTube video with Founder @selenagomez (!!) doing a lil’ 2016 vs. 2026 look with NEW True to Myself Natural Matte Longwear Foundation. Link in profile to watch now.
Performance
Video #24081 · Carousel
[01]
The photo features a close-up portrait of Selena Gomez with text overlays '2026' and '2016' on either side of her face, serving as a promotional teaser for a YouTube video comparing makeup trends using a new foundation product.
[02]
[03]
2.8M7.6×Selena Gomez red carpet product promo@rarebeauty · Brand Showcase
5.8M15.8×Single take makeup application demo@rarebeauty · Product Demo
2.9M9.3×Selena Gomez fragrance product launch photo.@rarebeauty · Product Promo
4.4M15.2×Selena Gomez in pink Adidas jacket@rarebeauty · Product Promo
3.9M10.1×Funny audio over beauty routine@rarebeauty
9.2M18×Celebrities in tiaras promoting makeup@rarebeauty · Product Promo
4.7M4×Selena Gomez demos Tajín makeup collection@rarebeauty · Origin Story
1.6M8.7×Celebrity explains product line inspiration@rarebeauty · Interview Soundbite
4.1M197.1×Celebrities in prom dresses on luggage@rarebeauty · Product Promo
1.2MAesthetic product showcase with founder@rarebeauty · Brand Showcase
2.8M6.4×Celebrity founders launch pink travel collaboration.@rarebeauty · Showcase Carousel
4.4M15.4×Rapid fire product shade showcase@rarebeauty · Rapid Fire Listicle[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
2026 2016
Verbal hook · 30%
We are sooo back. Our friend @desiperkins just dropped a new YouTube video with Founder @selenagomez (!!) doing a lil’ 2016 vs. 2026 look
Visual hook · 15%
A striking, high-resolution, symmetrical close-up of a major celebrity (Selena Gomez) making direct eye contact, immediately drawing the viewer in to examine the subtle differences in the makeup application on either side of her face.
[06]
Steal this for your own video
vs.
[07]
The promise the opener makes, and how the video pays it back
Hook
A visually arresting single image that merges two contrasting states or eras onto one subject, creating an immediate puzzle for the viewer's eye.
Payoff
A clear Call to Action in the caption, driving the highly-curious viewer to a longer-form video or external link to see the full transformation process.
[08]
The structural pattern this video runs on
Framework
The Temporal Split-Screen Hook
Presenting a stark visual dichotomy on a single subject with minimal text to spark immediate curiosity and drive traffic to an external explanation.
The Dichotomy Display
The visual presentation of two different styles, eras, or outcomes side-by-side or subtly blended on a single focal point.
The Minimalist Anchors
Short, punchy text overlays that instantly contextualize the visual contrast without cluttering the image or giving away the full story.
The Catalyst Reveal
The caption takes over the narrative, explaining the 'why' or 'how' behind the comparison and introducing the specific product or method that bridges the gap.
We are sooo back. Our friend @desiperkins just dropped a new YouTube video with Founder @selenagomez (!!) doing a lil’ 2016 vs. 2026 look with NEW True to Myself Natural Matte Longwear Foundation. Link in profile to watch now.
contextual · photo_0
2026
contextual · photo_0
2016