Viral Hooks
Trending short videosDemonstrate branded makeup filter tool
N

@nyxcosmetics

TikTok 路 Speaker address

@nyxcosmetics color theory but for your liner, try our inky stix filter now! 馃挮 @damntoe #nyxcosmetics #colortheory

View original on TikTok

The edit1 shot 路 4 text
Shots Text0:29

Performance

Views
7.1M
Likes
7.4K
Comments
92
Engagement
0.1%
Outlier
1993.9脳
Length 路 27 Mar 2026
0:29

Video #22838 路 Speaker address

Demonstrate branded makeup filter toolfrom @nyxcosmetics

[01]

Overview

The creator introduces a new NYX Cosmetics AR filter that recommends eyeliner shades based on eye color, demonstrates the filter to select a green shade for her brown eyes, and applies the product in two different styles while highlighting its smooth application and pigmentation, concluding with a call-to-action for viewers to try the filter themselves.

[02]

Simple outline

  1. 1Introduce interactive selection tool
  2. 2Generate personalized product options
  3. 3Select and apply product
  4. 4Highlight key product benefits
  5. 5Prompt viewer style preference

[03]

Related videos

[04]

Classification

Concepts
Product Demo
Elements
Direct Call-to-ActionText Overlay

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook 路 45%

馃専new beauty filter alert馃専

Verbal hook 路 50%

So NYX professional makeup has a brand new filter that helps you pick out your liner shade based on your eye color.

Visual hook 路 5%

Close-up of the creator looking directly at the camera with a flawless makeup look and a prominent, sparkling text overlay announcing a new beauty filter.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Introduce a novel digital tool that solves a specific consumer problem by offering personalized recommendations based on user traits.

Payoff

Reveal the completed dual-look and issue a direct call-to-action asking viewers to vote for their preferred style, driving comments and engagement.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Interactive Tool-to-Trial Pipeline

Using a digital interactive tool to generate a personalized recommendation, which seamlessly transitions into a physical product demonstration and performance review.

  1. 1

    The Variable Input

    Demonstrate the tool in action by inputting a personal characteristic to generate a curated list of product options.

  2. 2

    The Decisive Selection

    Choose one specific option from the generated list to transition the narrative from digital recommendation to physical trial.

  3. 3

    The Dual-Style Application

    Apply the chosen product using two distinct techniques or styles to broaden audience appeal and showcase versatility.

  4. 4

    The Performance Proof

    Verbally highlight specific product benefits (e.g., ease of use, pigmentation, precision) while actively validating them visually on camera.

Themes

  • Personalized beauty
  • Interactive shopping
  • Color theory
  • Product efficacy

Techniques

  • AR filter overlay
  • Close-up application shots
  • Direct address
  • Text overlays

Trends

  • Interactive TikTok filters
  • Color theory makeup
  • Graphic eyeliner

Post caption

color theory but for your liner, try our inky stix filter now! 馃挮 @damntoe #nyxcosmetics #colortheory

Text overlays

  • title 路 beginning

    馃専new beauty filter alert馃専

  • informational 路 beginning

    ENHANCE YOUR EYES WITH EPIC COLOR

  • contextual 路 beginning

    CHOOSE YOUR EYE COLOR

  • informational 路 beginning

    YOUR BEST SHADES

Transcript

So NYX professional makeup has a brand new filter that helps you pick out your liner shade based on your eye color. Let's go ahead and give it a try and see what colors we get. If you have brown eyes like mine, these are the shades that they recommend. I am living for this green, so let's go ahead and do this one. I have a classic option and then something a little bit more edgy. You see how this is gliding so smooth? One swipe and you get so much pigment. Tier slanted tip gives me so much precision. You see how I didn't even struggle to do that? Exactly. Go try the filter and tell me which side you're picking, classic or graphic.

Demonstrate branded makeup filter tool | Viral Hooks