@nyxcosmetics
TikTok 路 Speaker address
@nyxcosmetics color theory but for your liner, try our inky stix filter now! 馃挮 @damntoe #nyxcosmetics #colortheory
@nyxcosmetics
TikTok 路 Speaker address
@nyxcosmetics color theory but for your liner, try our inky stix filter now! 馃挮 @damntoe #nyxcosmetics #colortheory
Performance
Video #22838 路 Speaker address
[01]
The creator introduces a new NYX Cosmetics AR filter that recommends eyeliner shades based on eye color, demonstrates the filter to select a green shade for her brown eyes, and applies the product in two different styles while highlighting its smooth application and pigmentation, concluding with a call-to-action for viewers to try the filter themselves.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook 路 45%
馃専new beauty filter alert馃専
Verbal hook 路 50%
So NYX professional makeup has a brand new filter that helps you pick out your liner shade based on your eye color.
Visual hook 路 5%
Close-up of the creator looking directly at the camera with a flawless makeup look and a prominent, sparkling text overlay announcing a new beauty filter.
[07]
The promise the opener makes, and how the video pays it back
Hook
Introduce a novel digital tool that solves a specific consumer problem by offering personalized recommendations based on user traits.
Payoff
Reveal the completed dual-look and issue a direct call-to-action asking viewers to vote for their preferred style, driving comments and engagement.
[08]
The structural pattern this video runs on
Framework
The Interactive Tool-to-Trial Pipeline
Using a digital interactive tool to generate a personalized recommendation, which seamlessly transitions into a physical product demonstration and performance review.
The Variable Input
Demonstrate the tool in action by inputting a personal characteristic to generate a curated list of product options.
The Decisive Selection
Choose one specific option from the generated list to transition the narrative from digital recommendation to physical trial.
The Dual-Style Application
Apply the chosen product using two distinct techniques or styles to broaden audience appeal and showcase versatility.
The Performance Proof
Verbally highlight specific product benefits (e.g., ease of use, pigmentation, precision) while actively validating them visually on camera.
color theory but for your liner, try our inky stix filter now! 馃挮 @damntoe #nyxcosmetics #colortheory
title 路 beginning
馃専new beauty filter alert馃専
informational 路 beginning
ENHANCE YOUR EYES WITH EPIC COLOR
contextual 路 beginning
CHOOSE YOUR EYE COLOR
informational 路 beginning
YOUR BEST SHADES
So NYX professional makeup has a brand new filter that helps you pick out your liner shade based on your eye color. Let's go ahead and give it a try and see what colors we get. If you have brown eyes like mine, these are the shades that they recommend. I am living for this green, so let's go ahead and do this one. I have a classic option and then something a little bit more edgy. You see how this is gliding so smooth? One swipe and you get so much pigment. Tier slanted tip gives me so much precision. You see how I didn't even struggle to do that? Exactly. Go try the filter and tell me which side you're picking, classic or graphic.