Viral Hooks
Trending short videosJustin and Hailey wearing eye patches
R

@rhode

Instagram · Carousel

@rhode rhode x the biebers 🌼 see you april 13th at 9am PT. only on rhodeskin.com.

View original on Instagram

Performance

Views
11M
Likes
735.3K
Comments
940
Engagement
6.7%
Outlier
7.4×

Video #23466 · Carousel

Justin and Hailey wearing eye patchesfrom @rhode

[01]

Overview

A candid-style promotional photo featuring Justin and Hailey Bieber sharing an intimate moment while wearing bright yellow Rhode skincare eye patches, serving as a teaser for an upcoming product launch.

[03]

Related videos

[04]

Classification

Format
Concepts
Hype TeaserProduct Promo
Elements
Product PlacementIntimate Close-Up

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 35%

rhode x the biebers 🌼 see you april 13th at 9am PT.

Visual hook · 65%

Intimate, candid-style close-up of high-profile celebrities Justin and Hailey Bieber wearing striking yellow patterned under-eye patches that contrast sharply with their skin.

[06]

Hook template

Steal this for your own video

An intimate, candid-style close-up of [recognizable public figure(s)] wearing [brightly colored unexpected product] that sharply contrasts with their skin.

  • — An intimate, candid-style close-up of a celebrity chef wearing neon-green hydrating lip masks that sharply contrast with their skin.
  • — An intimate, candid-style close-up of a championship athlete wearing metallic-silver recovery patches that sharply contrast with their skin.
  • — An intimate, candid-style close-up of a chart-topping musician wearing bright-blue acne patches that sharply contrast with their skin.

Themes

  • Intimacy
  • Self-care
  • Celebrity lifestyle
  • Brand collaboration

Techniques

  • Close-up photography
  • Flash lighting aesthetic
  • Candid styling

Trends

  • Celebrity brand launches
  • Aesthetic skincare routines
  • Couple content

Post caption

rhode x the biebers 🌼 see you april 13th at 9am PT. only on rhodeskin.com.

Justin and Hailey wearing eye patches | Viral Hooks