Viral Hooks
Trending short videosPickle-flavored Burt's Bees lip balm.

Performance

Views
307.1K
Likes
20.7K
Comments
478
Engagement
6.9%
Outlier
3.2×

Video #25024 · Single Photo

Pickle-flavored Burt's Bees lip balm.from @grillospickles

[01]

Overview

A close-up, in-store photo of a hand holding the new, limited edition Burt's Bees and Grillo's Pickles collaboration lip balm. The image's purpose is to showcase this unusual product, highlighting its 'Fresh Cucumber Dill' flavor and unique packaging to generate curiosity and discussion.

[03]

Related videos

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Classification

Concepts
Product ShowcaseSurprise RevealShow and Tell
Elements
Intimate Close-UpShallow Depth of Field

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 15%

spotted early @walmart 👀

Visual hook · 85%

An unexpected and bizarre product collaboration (pickle-flavored lip balm) is shown, creating immediate curiosity. The bright yellow and green packaging with a quirky cartoon pickle is visually arresting and serves as a pattern interrupt.

[06]

Hook template

Steal this for your own video

A close-up shot of a hand holding [bizarre or unexpected product] against a [familiar retail or everyday setting] backdrop, letting the product's [unusual visual detail] do all the talking.

  • — A close-up shot of a hand holding a hot sauce-flavored chapstick against a grocery store aisle backdrop, letting the chili pepper label and fiery red packaging do all the talking.
  • — A close-up shot of a hand holding a gasoline-scented candle against a home goods store backdrop, letting the fuel pump nozzle design on the jar do all the talking.
  • — A close-up shot of a hand holding a cereal-flavored protein powder against a supplement shop backdrop, letting the cartoon toucan mascot on the label do all the talking.

Themes

  • Novelty
  • Brand Collaboration
  • Unexpected Products
  • Limited Edition

Techniques

  • Close-Up Photography
  • Shallow Depth of Field
  • Product Photography

Trends

  • Unusual Brand Collaborations

Post caption

spotted early @walmart 👀

Pickle-flavored Burt's Bees lip balm. | Viral Hooks