@greatcompanypodcast
Instagram · Clip
@greatcompanypodcast Grace 👏 Frickin’ 👏 Beverley !! TALA founder Grace Beverley opens up about how her own miscarriage shaped the policies within her company and why we need to take the shame away from these conversations. Search ‘Grace Beverley Great Company’ on YouTube, Spotify and Apple for the full episode @gracebeverley @wearetala @jamielaing
Performance
Video #34575 · Clip
[01]
The creator, Grace Beverley, explains her company TALA's progressive miscarriage policy, which was born from her own experience with 'invisible grief.' She details how employees who lose a pregnancy after 24 weeks are entitled to full maternity and paternity leave. She contrasts this with inadequate statutory leave, discusses the societal taboo and shame surrounding miscarriage, and argues for the necessity of such compassionate workplace policies.
[02]
[03]
372.9K19.2×Denied miscarriage care personal story@propublica · Vulnerable Monologue
473.9K9.9×Ironic horror story list over baby@lesleyannemurphy · Listicle One Shot
236.8K6.9×Creator announces pregnancy on podcast@reikoslivingroom · Vulnerable Monologue
2M4.1×Emotional interview about book inspiration@callherdaddy · Vulnerable Monologue
283.1K16.9×Creator explains surrogacy journey start@katherinegarbarino · Origin Story
224.2K26.3×Guest delivers empowering car monologue@amandaaafowler · Vulnerable Monologue
176.4K43.6×Emotional story drives legislative change@bobbie · Origin Story
541K2.6×Personal story about stopping IVF@shamelesspodcast · Vulnerable Monologue
1.1M8.5×Creator shares insecurity and action plan@chloe.shih · Vulnerable Monologue
234.9K8.3×Podcast clip on partner pregnancy experience@reikoslivingroom · Anecdotal Philosophy
147.8M10118.5×Personal story promotes company culture@novartis · Brand Manifesto
2.1M3.5×Emotional podcast interview clip@callherdaddy · Vulnerable Monologue[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
Grace Beverley on TALA's incredible miscarriage policy 🤯
Verbal hook · 40%
After 24 weeks, if you lose your pregnancy at Tala, you can take a full maternity leave.
Visual hook · 5%
A medium close-up shot of the speaker with an earnest and emotional facial expression, creating an immediate sense of intimacy and seriousness.
[06]
Steal this for your own video
At , if you , you still get .
[07]
The promise the opener makes, and how the video pays it back
Hook
A powerful, almost shocking statement of a specific, progressive policy or solution that immediately makes the audience question its origin and necessity.
Payoff
The narrative concludes by identifying the deep-seated cultural issue (e.g., taboo, shame) that perpetuates the problem, leaving the audience with a thought-provoking question about the root cause rather than a simple resolution.
[08]
The structural pattern this video runs on
Framework
The Catalyst Blueprint
Leveraging a specific, progressive solution as a hook to explore the personal experience that catalyzed it, contrasting it with a systemic failure, and ultimately diagnosing a deeper societal problem.
The Radical Policy Hook
The speaker makes a bold, counter-intuitive statement about a solution or policy, establishing it as exceptional and creating immediate intrigue.
The Empathy Bridge
An interviewer or secondary voice reframes the abstract solution in personal, emotional terms, connecting the 'what' to a potential 'why'.
The Lived Experience
The speaker shares the personal context and emotional struggle that underpins the need for the solution, building a foundation of empathy and authenticity.
The Catalyst Moment
The narrative explicitly connects the personal struggle to the creation of the solution, framing the solution as a direct and necessary response to a real-world problem.
The Solution Amplified
The solution is restated with additional details and validated by an external reaction of surprise or admiration, reinforcing its significance.
The Ethical Imperative
The speaker justifies the solution by highlighting the fundamental unfairness and inadequacy of the standard alternative, positioning their approach as a moral necessity.
The Macro Problem
The issue is scaled from a personal problem to a widespread societal one, often using a powerful statistic to demonstrate its universal relevance.
The Status Quo Indictment
The speaker critiques the existing, inadequate system or standard practice, creating a clear contrast between the flawed 'old way' and their superior 'new way'.
Grace 👏 Frickin’ 👏 Beverley !! TALA founder Grace Beverley opens up about how her own miscarriage shaped the policies within her company and why we need to take the shame away from these conversations. Search ‘Grace Beverley Great Company’ on YouTube, Spotify and Apple for the full episode @gracebeverley @wearetala @jamielaing
title · throughout
Grace Beverley on TALA's incredible miscarriage policy 🤯
branding · throughout
GREAT COMPANY
Better twenty four weeks, if you lose your pregnancy at Tala, you can take a full maternity leave. You said that your miscarriage was like invisible grief. Mhmm. Because you're still showing up. You're still functioning. But no one knows that you were pregnant and it's just you have to continue. Yeah. And I I didn't talk about it until over a month later. Even since that point, we've made changes, for example, at Tala to actually introduce a miscarriage policy. After twenty four weeks, if you lose your pregnancy at Tala, you can take a full maternity leave. Wow. And same with full paternity leave. Wow. Because That's amazing. It's entirely unfair that you wouldn't get your baby. And then also you're expected to well, you didn't have that. So So here we go. Guess you're back to work. I I don't know tier stats off the top of my head. I think it's, like, one in four pregnancies end in miscarriage. It's a huge stat. And I mean, before November of last year, I think it was, there wasn't even statutory miscarriage leave. Like, unless you lost a baby after twenty four weeks, which is considered, like, essentially you've gone into labor past that point. Like, it's not even considered no much a miscarriage as a stillbirth past that point. At that point you get two weeks. Add into that the complication around even telling your employer you were thinking about having a baby in the first place better kind of going through this amount of pain and on top of that because it's so taboo. Like when something's taboo it carries shame. So what like why? Like why is there all this shame around the fact that you had a pregnancy and it didn't work out?