@umichlaw
TikTok · Speaker address
@umichlaw Part 2 of our law school app reads in which applicants had the numbers but committed unforced errors in other parts of their application. Part 3 coming tomorrow! #lawschool #lawschoolapplication #A2Z
@umichlaw
TikTok · Speaker address
@umichlaw Part 2 of our law school app reads in which applicants had the numbers but committed unforced errors in other parts of their application. Part 3 coming tomorrow! #lawschool #lawschoolapplication #A2Z
Performance
Video #37936 · Speaker address
[01]
A law school admissions expert reviews the resume from an anonymized application, praising the applicant's strong work experience, internships, and a unique volunteer activity. She concludes that the resume is very impressive, setting up a discussion about potential errors in other parts of the application.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 75%
Mini App Read, Part 2 Above medians, did not get in
Verbal hook · 10%
All right. Next one.
Visual hook · 15%
A woman in a professional office setting makes direct eye contact with the camera, establishing authority and a direct line of communication.
[06]
Steal this for your own video
Above : Why still got rejected from
[07]
The promise the opener makes, and how the video pays it back
Hook
Immediately present a paradox or contradiction that creates a knowledge gap. The on-screen text 'Above medians, did not get in' establishes a mystery: why did a qualified candidate fail?
Payoff
The payoff (the reason for the failure) is intentionally deferred to a future video to maximize audience retention and create anticipation for the next installment.
[08]
The structural pattern this video runs on
Framework
The 'Fatal Flaw' Case Study
To present a subject that appears successful based on initial criteria, and then systematically build up evidence for its quality, all while teasing a hidden, critical failure that will be revealed later. This creates a mystery that hooks the viewer and incentivizes them to watch the next part.
The Case File Opener
Introduce the subject of the case study (a recent graduate's application) and frame the analysis.
The Positive Premise
Deliver a strong, upfront positive judgment about a key component ('she has a pretty darn good resume'), setting a high baseline of expectation.
The Evidence Stack
Present a series of distinct, positive data points that support the initial premise (law office work, adjacent internship, activities), strengthening the case and deepening the mystery of the eventual failure.
The Interim Verdict
Briefly summarize the positive evidence presented so far ('everything is looking pretty good'), confirming that the subject appears strong and reinforcing the central paradox.
The Unique Differentiator
Introduce a particularly compelling and 'unusual' detail (a volunteer activity) that makes the subject seem even more exceptional, further heightening the tension.
The Cliffhanger
Abruptly end the analysis just before the promised reveal of the 'fatal flaw,' explicitly setting up the resolution for a subsequent piece of content.
Part 2 of our law school app reads in which applicants had the numbers but committed unforced errors in other parts of their application. Part 3 coming tomorrow! #lawschool #lawschoolapplication #A2Z
title · beginning
Mini App Read, Part 2 Above medians, did not get in
Alright. Next one. This is another fairly recent bad, although not a tier grad. It's a December 25 grad. And I have to say, she has a pretty darn good resume for someone graduating in December 25 in terms of, like, has a fair amount of content on it, has worked in an office, you know, at two a couple different periods, a law office. So that's really good. Did another internship, for the in not in a law office, but sort of in a law adjacent type of field. So I feel like and and lists, you know, a fair number of activities and best. So the resume itself, everything is looking pretty good. And even I just noticed that I I won't specify what it is because it's so unusual that I think it would, you know, be easy maybe to find this worse. But Bad had a particular volunteer activity that is really unusual and I found, you know, kinda captivating. So alright. So we're going through the application and all the way until the resume.