@zohrankmamdani
Instagram · Speaker address
@zohrankmamdani We want YOU to help us register thousands of New Yorkers to vote by designing a new iconic sticker. But you gotta move quick! Submit your design by Friday night at 6pm at zohranfornyc.com/stickittotheman - and get ready to pick a winner this weekend.
Performance
Video #4150 · Speaker address
[01]
A man in a suit runs down a spiral staircase while announcing a 36-hour design contest to create a new "I Registered to Vote" sticker for his political campaign, providing the submission URL, deadline, and selection process to encourage voter registration.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook
Remember this?
Verbal hook
Remember this?
Visual hook
Disorienting top-down shot of a person running down a spiral staircase, creating a sense of urgency and visual intrigue through unusual perspective and rapid movement.
[07]
The promise the opener makes, and how the video pays it back
Hook
An energetic, visually disorienting opening that creates immediate intrigue and a sense of urgency before the core message is revealed.
Payoff
A final, memorable call to action that reinforces the deadline and cleverly ties back to the central theme, compelling the viewer to act immediately.
[08]
The structural pattern this video runs on
Framework
The Timed Challenge
To mobilize an audience to participate in a time-sensitive creative challenge by reframing a familiar concept and providing a clear path to contribution and reward.
The Relatability Anchor
Ground the audience by presenting a widely recognized object, idea, or problem to establish a shared context.
The Premise Pivot
Subvert expectations by revealing a novel twist or re-framing of the familiar concept, establishing the video's unique purpose.
The Mission Statement
Clearly articulate the collective goal or problem that the audience is being invited to help solve, providing a sense of purpose.
The Participation Invitation
Formally transition from explaining the concept to inviting the audience to become active participants in a creative challenge.
The Contest Briefing
Deliver explicit, time-bound instructions, including the specific action to take, the deadline, and the destination (e.g., a URL).
The Democratic Promise
Outline the selection process and the ultimate reward, emphasizing community involvement in the final outcome to increase stakes and buy-in.
We want YOU to help us register thousands of New Yorkers to vote by designing a new iconic sticker. But you gotta move quick! Submit your design by Friday night at 6pm at zohranfornyc.com/stickittotheman - and get ready to pick a winner this weekend.
contextual · beginning
Remember this?
contextual · beginning
The iconic “I voted” sticker. It’s time for a refresh.
contextual · beginning
Except this time we’re changing it to “I registered to vote”.
call-to-action · middle
zohranfornyc.com/stickittotheman
informational · middle
Submissions close this Friday at 6 p.m.
branding · end
ZOHRAN FOR NEW YORK CITY
Remember this? The iconic I voted sticker. It's time for a refresh. Except this tier, we're changing it to I registered to vote because we gotta register a lot of you before the deadline on October tier. And it's time to get creative. Starting right now, you'll have thirty six hours to go to zebronfornyc.com forward slash stick it to the man to submit your own design. Submissions close this Friday at 6PM. We'll pick the top 10 designs and then New Yorkers will choose the winner, which we'll distribute across the city. So come on, clock's sticking. Stick tock.