@thecheesestoreofbeverlyhills
Instagram · Vlog
@thecheesestoreofbeverlyhills An epic haul of gruyere, Roquefort, parmigiano, bresaola, turkey, ventrana tinned fish, and more! We’re coming over too #cheesestoreofbeverlyhills #cheesestore #beverlyhills #cheesemonger
Performance
Video #41540 · Vlog
[01]
A cheesemonger interacts with a customer, first introducing and cutting a piece of an award-winning cheese while describing its qualities. He then moves to a meat slicer to prepare an order of bresaola, explaining its origin and common uses, such as for sandwiches and keto diets, while slicing it.
[02]
[03]
688.4KPOV of a cheese shop visit@thecheesestoreofbeverlyhills · Ask an Expert
4.7M185×First-person cheese shopping experience@thecheesestoreofbeverlyhills · Ask an Expert
3.4M138.7×Expert cheesemonger serves a customer@thecheesestoreofbeverlyhills · Ask an Expert
247.7KFriendly cheesemonger serves customer@thecheesestoreofbeverlyhills · Ask an Expert
289.6KPOV of buying artisan cheese@thecheesestoreofbeverlyhills · Ask an Expert
3.1M70.4×Expert guides customer through cheese@thecheesestoreofbeverlyhills · Ask an Expert
2M82.8×POV of buying artisan cheese@thecheesestoreofbeverlyhills · Value Vlog
384.2KExpert guides customer cheese selection@thecheesestoreofbeverlyhills · Ask an Expert
828.5K18.1×Cheesemonger demonstrates cutting a wheel@thecheesestoreofbeverlyhills · Showcase
777.4KExpert cheese recommendation for party@thecheesestoreofbeverlyhills · Ask an Expert
220.2KPOV: Expert helps you shop@thecheesestoreofbeverlyhills · Ask an Expert
506K11.7×POV ordering at cheese shop@thecheesestoreofbeverlyhills · Product Showcase[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 25%
POV: you're here for meats cheeses and more
Verbal hook · 65%
These guys won best cheese in the world twice.
Visual hook · 10%
First-person POV shot of a cheesemonger in a busy deli, handling a large block of cheese on a wooden cutting board.
[06]
Steal this for your own video
These guys won times.
[07]
The promise the opener makes, and how the video pays it back
Hook
An immediate, powerful statement of authority or a verifiable high-status claim about the subject to establish instant value.
Payoff
A final, visually appealing reveal of the completed second task, serving as the satisfying conclusion to the expert's process.
[08]
The structural pattern this video runs on
Framework
The Expert's Showcase
Demonstrating mastery and providing insider knowledge about a high-quality product or service through a satisfying, step-by-step process.
The Trophy Claim
Open with a quantifiable, impressive fact or award related to the product to establish immediate credibility and value.
The Sensory Preview
Offer a small, tangible demonstration of the product's quality, accompanied by a simple, evocative description of its core attributes.
The Confident Execution
Perform the primary task with visible skill and precision, creating a visually satisfying moment of competence.
The Ritual Presentation
Package or present the result of the first task in a way that signals care and high value.
The Second Act Pivot
Transition smoothly to a related but distinct second task or product to maintain momentum and introduce a new element of expertise.
The Anecdotal Deep Dive
While performing the second task, share insider stories, origin details, or interesting use-cases that provide context and deepen the viewer's appreciation.
An epic haul of gruyere, Roquefort, parmigiano, bresaola, turkey, ventrana tinned fish, and more! We’re coming over too #cheesestoreofbeverlyhills #cheesestore #beverlyhills #cheesemonger
title · beginning
POV: you're here for meats cheeses and more
These guys won best cheese in the world twice. No. Here are. It's in. There's two of those. Just smooth and sweet. It's perfectly made. Yeah. Let's have that also. Yeah. How much you need? I do have the one from Yoroi. I used to work in it. This is from Yoroi, Brazila from Bernina. This is one we use for sandwiches if people best it. When I used to work in, like, more like Italian exclusive markets, a lot of people would come in getting this for their keto diets because it's so, like, protein heavy. This one's