@thecheesestoreofbeverlyhills
Instagram · Vlog
@thecheesestoreofbeverlyhills A cheese aged in tobacco leaves and rum? This is Bislacco, a sheep’s milk pecorino cheese wrapped in tobacco leaves and aged in rum! Thanks for stopping by @glennyballs @dylansprouse #cheesestoreofbeverlyhills #cheesestore #cheesemonger #beverlyhills
Performance
Video #29543 · Vlog
[01]
A cheesemonger greets a regular customer, introduces a specific Austrian cheese called Alpenblumen, cuts open the large wheel with a knife, and offers the customer a sample using a cheese planer while engaging in friendly banter.
[02]
[03]
3.4M138.7×Expert cheesemonger serves a customer@thecheesestoreofbeverlyhills · Ask an Expert
1.1M35.8×POV of a deli order@thecheesestoreofbeverlyhills · Ask an Expert
4.7M185×First-person cheese shopping experience@thecheesestoreofbeverlyhills · Ask an Expert
828.5K18.1×Cheesemonger demonstrates cutting a wheel@thecheesestoreofbeverlyhills · Showcase
3.1M70.4×Expert guides customer through cheese@thecheesestoreofbeverlyhills · Ask an Expert
284K7.3×Cheesemonger demonstrates and explains cheese@thecheesestoreofbeverlyhills · Product Showcase
384.2KExpert guides customer cheese selection@thecheesestoreofbeverlyhills · Ask an Expert
220.2KPOV: Expert helps you shop@thecheesestoreofbeverlyhills · Ask an Expert
688.4KPOV of a cheese shop visit@thecheesestoreofbeverlyhills · Ask an Expert
2M82.8×POV of buying artisan cheese@thecheesestoreofbeverlyhills · Value Vlog
777.4KExpert cheese recommendation for party@thecheesestoreofbeverlyhills · Ask an Expert
289.6KPOV of buying artisan cheese@thecheesestoreofbeverlyhills · Ask an Expert[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 15%
Glenn, how are you?
Visual hook · 85%
The video opens with a sudden, loud action as a cheesemonger slams a large wheel of cheese onto a wooden counter, immediately followed by a pan up to his face as he greets a customer.
[06]
Steal this for your own video
Open on a forcefully placing a onto a , then quickly pan up to their face as they greet a .
[07]
The promise the opener makes, and how the video pays it back
Hook
An abrupt, sensory-rich action (auditory or visual) that introduces the central object of the video with immediate impact.
Payoff
The interaction concludes with positive social reinforcement (the customer enjoys the product), solidifying the host's expertise and the object's desirability in a natural, conversational way.
[08]
The structural pattern this video runs on
Framework
The Expert's Welcome
Showcasing expertise and a desirable product through an authentic, welcoming, and sensory-rich interaction with a customer, culminating in a satisfying physical action.
The Familiarity Anchor
An immediate, personal interaction with a subject (customer, friend) that establishes the scene's authenticity and a welcoming, unscripted tone.
The Expert's Pitch
The host provides key details about the central object (name, origin, composition, unique features) and offers a relatable comparison to make it accessible to a broad audience.
The Social Banter Bridge
A brief, off-topic personal exchange that breaks the flow of information, reinforces the authenticity of the interaction, and adds a human element.
The Satisfying Reveal
A physical, often effortful, action is performed on the object, leading to a visually or audibly satisfying transformation or reveal that serves as the video's centerpiece.
The Value Demonstration
The host uses a specialized tool or technique to showcase the object's quality or a specific feature, offering a sample or proof of its value to the subject.
A cheese aged in tobacco leaves and rum? This is Bislacco, a sheep’s milk pecorino cheese wrapped in tobacco leaves and aged in rum! Thanks for stopping by @glennyballs @dylansprouse #cheesestoreofbeverlyhills #cheesestore #cheesemonger #beverlyhills
Glenn, how are you? It's nice to see you, man. It's been a long time. How's everything going? I'm always happy to see you. I'm gonna open up a cheese. This is called. This is a cow's milk cheese from Austria with edible flowers on the outside. Rank of something like a but, like, on the milder side. It's gonna be you drinking a peroni? Yeah. I drink a peroni. Is that your first one? But not yeah. It's not your first. I know. Third time's the charm. This is actually cheese you said. It's an Austrian cow's milk cheese that is I mean, it's probably one of the most popular cheeses right now. It's it's really good around the winter tier because it's almost like a, you know, it's like a good year, but try it. It's really good. You want but you gotta try it. It's really good. Yeah. This is one of those cheeses that sort of goes a little go it kinda goes with everything. Yeah. Where's the tool you have that? What is that? This is a cheese planer. So this pairs well with a peroni. A peroni. Your wife likes cheese? I gotta taste it. Okay. We got you. We got you. You tasted it. Right? I gave you a taste? This is this is basically This is beer. Peroni. Yeah. Alright. We're in your store, man. Okay. This is this is a