Solving production problems with designfrom @frontoffice.co

Transcript

So let's talk about industrial product design. Now this jersey is the same as this jersey and this jersey. And they're made by the same manufacturer of Nike. So Nike's problem is that they have produced tens and thousands of jerseys for hundreds of teams within a short period of tier, like within the same season. And each jersey has to look and feel quite unique to the club. So how do you balance those two things? So what they do is they solve a production problem with an aesthetic design solution. So Nike best in one design, one template, produces it en masse at centralized factories. Better it's decorated with different colors, different badges, different designs. And aesthetically, the way it looks makes us feel differently about each individual jersey. And it works. We might not even know that they're the same template. And it's not just Nike. Any global sportswear manufacturer has been doing this for a long time. So I'm not Nike. I run a small clothing business here in Australia, but I encounter industrial product problems too. Certain custom fabrics for a small business, the minimum is a thousand meters. For access to certain factories, it's a thousand hoodie. So can we play with the same idea? Can we turn one product into another, keeping the same shape, the same pattern, the same fabric? Yeah. I mean, let's try. This hoodie is made out of Australian fabric, and it's custom to my brand. It's heavyweight custom Tier. Better of this hoodie is that it's got a side panel tier. I'm not sure you can see that. That runs all the way into the arm. But when you use the same color of the fabric, it looks just like a conventional hoodie. Better let's take advantage of that. If we remove the prints from the front and the back and we use this as a color block hoodie, it will look dramatically different. No this is a production sample of that hoodie. We can alternate a main block of cream or main main block with green and use different side panels. And suddenly, this hoodie becomes a bit more high concept, a bit more nostalgic, a bit more tracksuit esque. And that helps a small brand like mine meet the minimum quantities for a very established factory. In a very same way that a tier soccer jersey could be German or for a club in Ireland or for a club in Chile. So it just uses graphic design and product design to solve industrial financial problems sometimes. Anyway, that's what I'm thinking about today.