@thecheesestoreofbeverlyhills
Instagram · Prop Yap
@thecheesestoreofbeverlyhills We want to come over for this party! An epic cheese haul with Brie de meaux, red witch, Stilton, truffle pecorino, Bucheron, delice dex sevres and more! #cheesestoreofbeverlyhills #cheesestore #cheesemonger #beverlyhills
Performance
Video #29542 · Prop Yap
[01]
The creator, from a first-person perspective, interacts with a cheesemonger to select cheeses for a party. The cheesemonger first recommends a Brie de Meaux, discusses the appropriate size, and then introduces an alpine cheese called Red Witch from Switzerland. He explains its unique paprika rub, the diet of the cows that produce the milk, cuts a sample for the customer (calling it the 'cheese tax'), and then cuts a larger piece for purchase before mentioning a Stilton as another favorite.
[02]
[03]
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53.6KExpert cuts and showcases cheese@thecheesestoreofbeverlyhills · Product Demo
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284K7.3×Cheesemonger demonstrates and explains cheese@thecheesestoreofbeverlyhills · Product Showcase[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 60%
POV: you're having a party with 15 people
Verbal hook · 30%
So, yeah. This Brie de Mott is perfectly right.
Visual hook · 10%
A first-person view of a busy cheese counter with multiple employees, a large glass display case, and various cheeses laid out, creating an immediate sense of being in a bustling, authentic specialty shop.
[06]
Steal this for your own video
POV: you're
[07]
The promise the opener makes, and how the video pays it back
Hook
Establish a first-person, relatable scenario (POV) that presents a specific need or problem for the viewer to solve vicariously.
Payoff
The narrative immediately transitions to the start of the next selection, implying the curated experience is ongoing and leaving the viewer in a state of anticipation.
[08]
The structural pattern this video runs on
Framework
The Expert Curation
Placing the viewer in the role of a client receiving a personalized, expert-led consultation for a specific need, transforming a simple transaction into a curated experience through storytelling and sensory proof.
The Initial Proposal
The expert presents a standard, high-quality solution to the stated problem, establishing a baseline of competence.
The Scale-Up & Pivot
A brief negotiation or clarification on quantity occurs, which the expert uses as an opportunity to pivot from the standard solution to a more unique recommendation.
The Expert's Interjection
The expert introduces an unexpected alternative, positioning it as a more interesting or superior choice, thereby elevating the interaction from a transaction to a consultation.
The Value Story
The expert enriches the alternative by sharing its unique origin, creation process, or hidden features, transforming it from a mere product into an artifact with a compelling narrative.
The Ritual of Proof
The expert provides a tangible, sensory 'proof' of the alternative's quality (e.g., a sample, a demonstration), creating a moment of satisfaction and validating the expert's claims.
The Satisfying Execution
Upon agreement, the expert performs a skilled, satisfying action to finalize the selection (e.g., cutting, preparing, packaging), providing a sense of closure for that item.
We want to come over for this party! An epic cheese haul with Brie de meaux, red witch, Stilton, truffle pecorino, Bucheron, delice dex sevres and more! #cheesestoreofbeverlyhills #cheesestore #cheesemonger #beverlyhills
title · beginning
POV: you're having a party with 15 people
So, yeah. This Brie de Mott is perfectly right. It's from D'Angers. The whole piece. Great. I do have a bigger piece. Let's do it. Let's get a bigger piece no. Perfect. We could definitely do a Manchego. Try this though. This is, this is Red Witch. It's an alpine cheese from Switzerland. You wanna do that one? No these come with, like, a paprika rub, which gives it that that red color and its name. These cows are grazing on, spring onions, flowers, fresh rank, cheese stacks right there. One of my favorites. This is the Stilton from Colton Bass.