@thecheesestoreofbeverlyhills
Instagram · Vlog
@thecheesestoreofbeverlyhills We’ve got all sorts of good stuff here! Red Witch, a swiss alpine cheese which we’ve shown you before but melts great. Then some cheddars from Wisconsin and Iowa, Hooks cheddar and Praire Breeze. Maison Bordier butter, Portuguese olive oil, and more! #cheesestoreofbeverlyhills #cheesestore #beverlyhills #cheesemonger
Performance
Video #40384 · Vlog
[01]
The creator, acting as a cheesemonger, interacts with the viewer (as the customer) at a cheese counter. He first cuts a requested piece of cheese, then offers samples of three other cheeses—a Swiss Alpine, a Wisconsin cheddar, and an Iowan cheddar—describing their characteristics, origins, and potential uses.
[02]
[03]
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384.2KExpert guides customer cheese selection@thecheesestoreofbeverlyhills · Ask an Expert
247.7KFriendly cheesemonger serves customer@thecheesestoreofbeverlyhills · Ask an Expert
289.6KPOV of buying artisan cheese@thecheesestoreofbeverlyhills · Ask an Expert[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
POV: you're here for a cheese haul
Verbal hook · 15%
Three quarters of pound.
Visual hook · 30%
A first-person view of a cheesemonger actively cutting a large wedge of cheese with a knife on a wooden cutting board.
[06]
Steal this for your own video
POV: you're here for a
[07]
The promise the opener makes, and how the video pays it back
Hook
A POV statement that places the viewer directly into an aspirational or satisfying scenario where they are receiving a personalized service from a knowledgeable professional.
Payoff
The payoff is the cumulative feeling of having received a personalized, expert-guided tour, leaving the viewer feeling more knowledgeable, satisfied, and trusting of the expert's authority.
[08]
The structural pattern this video runs on
Framework
The Expert Curation
An expert guides a novice (the viewer) through a curated selection of items within a specific category, revealing unique attributes and origin stories for each to create a sense of personalized discovery.
The Transaction Opener
The interaction begins with a standard request or action, grounding the scenario in a relatable context and establishing the expert's role.
The Expert Recommendation
The expert introduces the first item, not just as a product, but as a solution or an interesting option, highlighting a key use case and a unique feature.
The Thematic Grouping
The expert pivots to a new sub-category, creating a point of comparison and setting up the next items in the sequence.
The Classic Option
The expert presents a well-known or traditional version of the item, establishing a baseline of quality and familiarity for the viewer.
The Unique Origin Story
The expert presents another item, differentiating it with a compelling or unexpected backstory about its creation, location, or creators, adding a layer of intrigue.
We’ve got all sorts of good stuff here! Red Witch, a swiss alpine cheese which we’ve shown you before but melts great. Then some cheddars from Wisconsin and Iowa, Hooks cheddar and Praire Breeze. Maison Bordier butter, Portuguese olive oil, and more! #cheesestoreofbeverlyhills #cheesestore #beverlyhills #cheesemonger
title · beginning
POV: you're here for a cheese haul
contextual · beginning
THREE
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SAID
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HOW'S
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LOOK
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THIS
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A
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THIS
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CALLED
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WITCH
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SWISS
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CHEESE
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FROM
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WITH
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GOOD
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A
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TOO
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HERE
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WISCONSIN
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UH
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THE
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FIRST
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FIVE
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THIS
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BREEZE
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CHEESE
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IOWA
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MENNONITES
Three quarters of pound. How's that look? Alright. Yeah. 72. 73. Actually, this this this might be cool on a burger. Try this. This is called Redwich Swiss Alpine cheese from Switzerland. Swiss Alps. Comes with a paprika rub. Good melter. Has got a lot of flavor too. Got a couple American cheddars tier. One from Wisconsin and one from Iowa. I'll try, try the Wisconsin first. This is hooks five here. Classic cheddar. This is Prairie Breeze, a cheese made in Iowa by Mennonites.