@thecheesestoreofbeverlyhills
Instagram · Vlog
@thecheesestoreofbeverlyhills Welcome back! Here we’ve got 5 delicious cheeses: tomme papillon, parmigiano, og Krystal, beemster xo, and Lou Bren! Sounds like a great selection to us #cheesestoreofbeverlyhills #cheesestore #beverlyhills #cheesemonger #losangeles
Performance
Video #1392 · Vlog
[01]
The creator, a cheesemonger, guides a customer through a cheese selection process in a gourmet shop. He introduces and describes several types of cheese, including Tomme Papillon, Parmigiano, Beemster XO, Cave Aged Gruyère, and OG Krystal, explaining their origins and flavor profiles. Throughout the video, he cuts samples for the customers to try, weighs their selections, and packages their order, which also includes stuffed peppers and bread, culminating in a complete and personalized shopping experience.
[03]
3.1M70.4×Expert guides customer through cheese@thecheesestoreofbeverlyhills · Ask an Expert
4.3M180.3×POV of ordering artisan cheese@thecheesestoreofbeverlyhills · Behind The Scenes
506K11.7×POV ordering at cheese shop@thecheesestoreofbeverlyhills · Product Showcase
688.4KPOV of a cheese shop visit@thecheesestoreofbeverlyhills · Ask an Expert
4.7M185×First-person cheese shopping experience@thecheesestoreofbeverlyhills · Ask an Expert
220.2KPOV: Expert helps you shop@thecheesestoreofbeverlyhills · Ask an Expert
384.2KExpert guides customer cheese selection@thecheesestoreofbeverlyhills · Ask an Expert
3.4M138.7×Expert cheesemonger serves a customer@thecheesestoreofbeverlyhills · Ask an Expert
1.4MProcess of cutting giant cheese@thecheesestoreofbeverlyhills · Process
777.4KExpert cheese recommendation for party@thecheesestoreofbeverlyhills · Ask an Expert
1.1M35.8×POV of a deli order@thecheesestoreofbeverlyhills · Ask an Expert
289.6KPOV of buying artisan cheese@thecheesestoreofbeverlyhills · Ask an Expert[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 60%
POV: you need a little bit of this and a little bit of that
Verbal hook · 25%
This is, Tom Papillon.
Visual hook · 15%
The video opens with a medium shot of a cheesemonger behind a wooden counter, actively gesturing towards a large, dark-rinded block of cheese he is about to cut. The background is filled with various wheels of cheese, immediately establishing the setting and the hands-on, expert nature of the content.
[06]
Steal this for your own video
POV: you need a little bit of and a little bit of .
[07]
The promise the opener makes, and how the video pays it back
Hook
A 'Point of View' (POV) text overlay that frames the viewer as the customer, using a relatable phrase about the shopping process (e.g., 'POV: You need a little bit of this and a little bit of that').
Payoff
The final, assembled order is presented in branded packaging and handed to the 'viewer,' providing a strong sense of closure and a completed, successful mission.
[08]
The structural pattern this video runs on
Framework
The Expert's Guided Tour
An immersive, first-person experience where an expert guide leads the 'viewer' (as the customer) through a curated selection process for a specialty product, culminating in a complete, satisfying purchase.
The Specialist's Welcome
The expert introduces a unique, high-quality item, immediately establishing their authority by sharing its specific origin or unique characteristic.
The Elevated Classic
The expert presents a familiar, popular item but highlights a specific feature (e.g., age, source, special ingredient) that makes their version superior.
The Educational Tasting
The expert offers a sample of an item while sharing a piece of insider trivia or a 'secret' about it, transforming the transaction into an interactive lesson and adding a 'perk' (e.g., 'cheese tax').
The Flavor Calibration
The expert introduces another item by directly comparing its qualities to a previous one, helping the viewer build a mental framework for understanding the product's nuances.
The Connoisseur's Challenge
The expert presents a more complex, niche, or 'acquired taste' item, escalating the experience and appealing to a desire for deeper knowledge.
The Non-Verbal Close
The expert offers a final option and reads the customer's subtle physical cues to confirm the sale, showcasing deep customer service skills.
The Full Basket
The order expands beyond the primary product category to include complementary items, showcasing the full scope of the service.
The Ritual of Completion
The expert meticulously gathers and packages all the selected items, providing a visually and audibly satisfying conclusion to the entire selection process.
Welcome back! Here we’ve got 5 delicious cheeses: tomme papillon, parmigiano, og Krystal, beemster xo, and Lou Bren! Sounds like a great selection to us #cheesestoreofbeverlyhills #cheesestore #beverlyhills #cheesemonger #losangeles
title · beginning
POV: you need a little bit of this and a little bit of that
contextual · beginning
TOMME PAPILLON
informational · beginning
SHEEP'S MILK CHEESE FROM THE BASQUE REGION IN FRANCE
contextual · beginning
PARMIGIANO
contextual · middle
Beemster XO
contextual · middle
Cheese tax YOU ALREADY KNOW THIS ONE
informational · middle
CAVE AGED GRUYÈRE FROM SWITZERLAND
contextual · middle
GRANDMA'S STUFFED
contextual · end
OG KRYSTAL
contextual · end
That's the universal sign for cut it let's go
This is, Tom Papillon. This is, sheep's goat cheese from the Basque region in France. Cool. Little little something like something. Said a good parmesan. This is our twenty four month. Alright. It used to be super distinct. They used to say, Better is not Good, but these days, it's, name protected as. Wanna try it? You guys, Harris? You already know this one. So this is a KV Gruyere. Cool what? KV Gruyere from Switzerland. This one's gonna have yeah. Yeah. It's a little smoother, but still nice and aged. Yes. Easy peasy. Right there? Oh, so I want grandma's, stuff. Stuff. One of the spicy the same size? This one's a little funky. This is Lou Bren, French from Mositania. I I will adore this cheese. Tier is a different age CUDA. This is the OG Best. Yeah. A little a little smoother, a little younger. Yes. K. Alright. We're good. There? We got five, right? Yep. Five full stuffed better. Anything else? No. That's good. Perfect. Oh, yes. Yeah. Yes. Have a good