@jessy_barreto
Instagram · Talking Head Edit
@jessy_barreto Let’s talk about white balance 💡 #TuesdayTips Most people leave it on auto because they think the camera knows best. But every time the light changes, your colors change with it. And you end up with way more work in the edit to match your colors. So I recommend doing it manually. Do you shoot in auto white balance? 👇🏽 #whitebalance #colorgrading #videography #filmmakingtips
Performance
Video #48923 · Talking Head Edit
[01]
The creator explains why videographers should stop using auto white balance (AWB) due to inconsistent colors that create more work in post-production. He uses a clone of himself to create a dialogue, demonstrating the problem and then explaining the solution: setting the white balance manually using the Kelvin scale. He provides a cheat sheet with specific Kelvin values for different lighting conditions (daylight, indoor, mixed) and concludes by teasing a future video about gray cards.
[02]
[03]
133.6K8.3×Creator shares camera shooting tip@zacsopak · Tutorial / How To
1.3M13.4×Demonstrating good vs bad lighting@lilswalty · Good vs Bad
18.5KPhotography tip over landscape photo@jvkewillivms · Anecdotal Philosophy
367.6K36.6×Do this not that video tips@ugc.withrach · Good vs Bad
970.9K4.4×iPhone filming tutorial selling color preset@omgadrian · Product Promo
299.9K24.9×Explainer on when to use log@jessy_barreto · Breakdown
58.1KCinematic video production step-by-step@johnbucog · Breakdown
553K2×Cinematic shot listing tutorial breakdown@omgadrian · Breakdown
271.2K2.5×AI filmmaking tutorial impossible shots@johnbucog · Tutorial / How To
2M1.2×Behind the scenes to final shot@citizen_theartist · Behind The Scenes
119.8KCinematic creator process monitor ad@johnbucog · Brand Manifesto
197.6K9.6×Explains photo lighting setup@garrettking.co · Tutorial / How To[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
STOP SHOOTING AWB
Verbal hook · 40%
Stop shooting auto white balance, if you're shooting videos.
Visual hook · 15%
A wide-angle, low-angle shot of the creator looking directly at the camera and making a 'stop' gesture with both hands, combined with a large, bold yellow text overlay that says 'STOP'.
[06]
Steal this for your own video
STOP
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct, contrarian command that challenges a widely accepted practice within a niche, immediately establishing authority and curiosity.
Payoff
The creator provides a final, brief summary, empowering the viewer with their new knowledge and reinforcing the value of the lesson taught.
[08]
The structural pattern this video runs on
Framework
The Expert Correction
A creator identifies a common mistake made by their audience, explains the negative consequences, and then provides a superior, manual method as the solution, complete with actionable tools and a personal endorsement.
The Foundational Premise
The creator defines the core concept and the 'default' or 'auto' method that is being challenged, ensuring the audience has the necessary baseline knowledge.
The Pain Point Visualization
The creator demonstrates the negative, inconsistent, or inefficient results of using the default method, making the problem tangible and relatable.
The Audience Proxy Question
A narrative device (like a second character or text on screen) is used to ask the question the audience is now thinking, creating a seamless transition to the solution.
The Simple Solution Reveal
The creator presents the 'correct' manual method as a simple, direct statement, offering immediate relief and clarity.
The Technical Deep Dive
The creator explains the underlying principles and terminology of the manual method, providing the 'how' and 'why' behind the solution.
The Real-World Demonstration
The creator provides specific, visualized examples of how to apply the manual method in different common scenarios, translating theory into practice.
The Value-Add Handout
The creator presents a concise, valuable piece of reference material (like a chart or list) and explicitly instructs the viewer to save it, increasing the video's utility and save-worthiness.
The Learning Confirmation Loop
The audience proxy returns to summarize their understanding of the new method, which the creator confirms, reinforcing the key takeaway for the viewer.
The Expert's Proclamation
The creator shares their personal workflow, endorsing the manual method as their own professional standard to build trust and credibility.
The Open Loop Tease
The creator intentionally leaves a related, more advanced question unanswered, promising to cover it in a future video to incentivize follows and create anticipation.
Let’s talk about white balance 💡 #TuesdayTips Most people leave it on auto because they think the camera knows best. But every time the light changes, your colors change with it. And you end up with way more work in the edit to match your colors. So I recommend doing it manually. Do you shoot in auto white balance? 👇🏽 #whitebalance #colorgrading #videography #filmmakingtips
title · beginning
STOP SHOOTING AWB
contextual · beginning
IF YOU'RE SHOOTING VIDEOS
title · beginning
WHITE BALANCE
title · beginning
AUTO WHITE BALANCE
informational · middle
SAME LOCATION COOLER (BLUE) WARMER (ORANGE)
informational · middle
DAYLIGHT 5600K
informational · middle
WARM INDOOR LIGHT 3200K
informational · middle
MIXED LIGHT 4500K
informational · middle
WHITE BALANCE CHEAT SHEET Colour temperature in Kelvin WARMER (ORANGE) ... COOLER (BLUE) Candle 1,900K Sunrise / sunset 2,500K Warm indoor light 3,200K Mixed light 4,500K Daylight 5,600K Overcast sky 6,500K Shade 7,500K Clear blue sky 10,000K Set your camera to the light you're in.
Stop shooting auto white balance, if you're shooting videos. Let me explain. White balance is the setting that makes sure white looks white, so your colors look natural. Auto white balance or AWB means your camera does that for you. The problem is that it corrects every time something in the frame changes. Every clip ends up with a different color, and now you have to fix it during edit. Sounds familiar? Yeah. I have this issue a lot, so how do I stop that? Easy. Set it manually, where you can change the color temperature. The number you see is Kelvin, which describes how warm or cold the light is. You tell the camera what light you're standing in. A high number means cool light. For example, daylight. That's 5,600. And a low number means warm light. For example, warm indoor light. That's 3,200. Mixed light, like a window and a lamp, go for 4,500. Quick. Take a screenshot of this chart. No I just matched the numbers to the light conditions? Exactly. Personally, I never shoot auto white balance. I set the Kelvin per scene, so my colors stay consistent. Easy, right? Yeah. Better wait, I heard also something about a gray card. What's that? That's for another time. So now you know that you should