@thecheesestoreofbeverlyhills
Instagram · Vlog
@thecheesestoreofbeverlyhills This is the spiciest cheese we have at the cheese store! 4 alarm cheddar made by Milton Creamery in Iowa. Made with ghost, chili, chipotle, and jalapeño peppers! #cheeselover #cheesestore #cheesemonger #losangeles
Performance
Video #29037 · Vlog
[01]
A cheesemonger introduces the store's spiciest cheese, 'Four Alarm Cheddar,' detailing its four pepper ingredients. He then unwraps and cuts the cheese for sampling, tries a piece himself and reacts to the heat, and then provides pairing suggestions like pilsner beer and usage ideas like grilled cheese. The video concludes with a customer also trying the cheese and having a strong, surprised reaction to its spiciness.
[02]
[03]
3.1M70.4×Expert guides customer through cheese@thecheesestoreofbeverlyhills · Ask an Expert
4.7M185×First-person cheese shopping experience@thecheesestoreofbeverlyhills · Ask an Expert
506K11.7×POV ordering at cheese shop@thecheesestoreofbeverlyhills · Product Showcase
112.1KCheesemonger guides a customer through five gourmet cheese picks@thecheesestoreofbeverlyhills · Showcase
220.2KPOV: Expert helps you shop@thecheesestoreofbeverlyhills · Ask an Expert
688.4KPOV of a cheese shop visit@thecheesestoreofbeverlyhills · Ask an Expert
777.4KExpert cheese recommendation for party@thecheesestoreofbeverlyhills · Ask an Expert
3.4M138.7×Expert cheesemonger serves a customer@thecheesestoreofbeverlyhills · Ask an Expert
384.2KExpert guides customer cheese selection@thecheesestoreofbeverlyhills · Ask an Expert
1.4MProcess of cutting giant cheese@thecheesestoreofbeverlyhills · Process
247.7KFriendly cheesemonger serves customer@thecheesestoreofbeverlyhills · Ask an Expert
284K7.3×Cheesemonger demonstrates and explains cheese@thecheesestoreofbeverlyhills · Product Showcase[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
POV: you're trying the spiciest cheese we have in the store
Verbal hook · 15%
This is the spiciest cheese we have at the cheese store.
Visual hook · 30%
A cheesemonger stands behind a wooden counter in a specialty store, holding a large block of cheese directly towards the camera, immediately establishing the product as the central focus.
[07]
The promise the opener makes, and how the video pays it back
Hook
A 'Point of View' framing that makes a superlative claim about an item or experience, immediately establishing high stakes and viewer curiosity.
Payoff
The narrative shifts focus to a third party (a 'witness') whose authentic, often delayed, reaction serves as the ultimate, unbiased confirmation of the initial superlative claim, providing a satisfying and conclusive payoff.
[08]
The structural pattern this video runs on
Framework
The Expert & The Witness
An expert makes a superlative claim about a product or experience, validates it with their own credibility, and then uses an authentic third-party reaction as the ultimate proof and payoff.
The Formal Introduction
The expert provides the official name and origin of the item, grounding the superlative claim in tangible reality and adding a layer of authenticity.
The Ingredient Escalation
The expert lists the components of the item in an order of escalating intensity, building tension and substantiating the initial claim with specific details.
The Expert's Credibility Stamp
The expert leverages their personal experience and authority to vouch for the item's extreme nature, raising the viewer's expectations and trust.
The Ritual & Tease
A physical preparation of the item is shown, building visual anticipation, often paired with a brief, humorous interaction to create a moment of relatability.
The Expert's Verdict
The expert directly experiences the item and provides their immediate, often understated, professional assessment, confirming the claim.
The Practical Application
The expert offers practical advice on how to use or pair the item, adding value and demonstrating a deeper level of knowledge beyond the initial gimmick.
This is the spiciest cheese we have at the cheese store! 4 alarm cheddar made by Milton Creamery in Iowa. Made with ghost, chili, chipotle, and jalapeño peppers! #cheeselover #cheesestore #cheesemonger #losangeles
title · beginning
POV: you're trying the spiciest cheese we have in the store
contextual · beginning
THIS IS THE SPICIEST CHEESE WE HAVE IN THE CHEESE STORE
contextual · beginning
THIS IS FROM MILTON IOWA
contextual · beginning
FOUR ALARM CHEDDAR
contextual · beginning
CHIPOTLE JALAPENO HABANERO AND GHOST CHILI BEING THE LIST
contextual · beginning
IS SERIOUSLY SPICY
contextual · beginning
AND THAT'S COMING FROM SOMEONE WHO EATS A LOT OF SPICY FOOD
contextual · middle
CHEESE TAX? NO
contextual · middle
HOT
contextual · middle
WHAT WOULD YOU PAIR THIS WITH BESIDES WATER
contextual · middle
MILK UH
contextual · middle
A GOOD LAGER CLEAN PILSNER BEER YEAH
contextual · middle
IT'S EXACTLY WHAT I WANT
contextual · end
MAKES A GREAT GRILLED CHEESE
contextual · end
ON NACHOS
contextual · end
BUT IT IS REALLY TASTY
contextual · end
Wait for it...
contextual · end
IT'S UH IT'S FRESH CHILIES HABANERO JALAPENO CHIPOTLE AND GHOST CHILI
contextual · end
Omg that is really spicy
This is the spiciest cheese we have at the cheese store. This is from Milton, Iowa. This is tier four alarm better. Chipotle jalapeno, habanero, and Joe's chili being the list. This stuff is seriously spicy, and that's coming from someone who eats a lot of spicy food. Okay. I'll put it down the line. Who says? No. Yeah. It's hot. A good wager, like clean Pilsner beer. Yeah. Exactly what I want. Makes a great grilled cheese. Wanna have it on nachos. Best it is really best. It's, it's roast chilies, habanero, jalapeno, chipotle, and ghost chile.