@pixeldesignlab
TikTok 路 Split screen
@pixeldesignlab From good to better website?馃馃徏 @Amaury Guichon @Pastry Academy is an absolute master and I wanted for his pastry academy鈥檚 website the same 馃崼 #webdesigner #redesign #webdesign #websitedesign #businesswebsite #website #designer #uxdesigner #uxdesign #figma #amauryguichon
Performance
Video #5353 路 Split screen
[01]
A web designer critiques the current website of famous pastry chef Amaury Guichon, arguing it lacks brand energy and feeling. She explains the importance of a cohesive brand experience across all touchpoints and then shows her screen-recorded redesign process, transforming the site to better reflect the chef's dynamic brand and concluding with a final look at the improved design.
[02]
[03]
135.5K3.1脳Designer critiques and redesigns website.@pixeldesignlab 路 Good vs Bad
74.7KDesigner critiques and redesigns website@pixeldesignlab 路 Hypothetical Case Study
54K1.1脳Explaining a website design transformation@pixeldesignlab 路 Before/After Transformation
52.7KExplaining website redesign process@pixeldesignlab 路 Before/After Transformation
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274.1K1.1脳Fixing common website design mistakes@pixeldesignlab 路 Before/After Transformation
50.1KExplaining a website redesign process@pixeldesignlab 路 Before/After Transformation
494.4K2脳Before and after website redesign@pixeldesignlab 路 Before/After Transformation
61KDesigner redesigns influencer's boring website@pixeldesignlab 路 Hypothetical Case Study
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60.8KSales page design critique and fix@pixeldesignlab 路 Good vs Bad
97.4K2.1脳Web design process start to finish@pixeldesignlab 路 Tutorial / How To[04]
[05]
What stops the scroll in the first 3 seconds
Title hook 路 35%
BEFORE
Verbal hook 路 50%
This website does not match the brand's energy.
Visual hook 路 15%
A split-screen view showing the creator speaking in the bottom half and a screen recording of the 'BEFORE' website in the top half.
[07]
The promise the opener makes, and how the video pays it back
Hook
A bold, negative judgment about a specific, recognizable asset to create immediate intrigue.
Payoff
The viewer receives both a visually satisfying transformation (the 'after') and an actionable strategic insight they can apply themselves.
[08]
The structural pattern this video runs on
Framework
The Expert Redesign
Critiquing a well-known subject's asset to establish authority, then demonstrating a superior alternative while teaching a universal principle that viewers can apply to their own work.
The Provocative Judgment
Open with a strong, critical opinion on an asset, immediately establishing a 'hot take' and a point of view.
The Status Reveal
Connect the flawed asset to a high-status individual or brand to raise the stakes and leverage their existing recognition.
The Brand Disconnect
Articulate the core inconsistency, framing it as a mismatch between the subject's intended identity and the asset's execution.
The Universal Principle
Zoom out from the specific example to teach a broader, underlying rule or theory, establishing expertise and providing value to a wider audience.
The Consequence Breakdown
Detail the negative outcomes of ignoring the universal principle, often by explaining the psychological impact on the end-user and the business cost.
The Sensory Mission Statement
Define the goal for the proposed solution using evocative, emotional, or sensory language that connects to the desired user experience.
The Call to Self-Reflection
Conclude by turning the lesson back onto the viewer, making the principle personally relevant and actionable for their own context.
From good to better website?馃馃徏 @Amaury Guichon @Pastry Academy is an absolute master and I wanted for his pastry academy鈥檚 website the same 馃崼 #webdesigner #redesign #webdesign #websitedesign #businesswebsite #website #designer #uxdesigner #uxdesign #figma #amauryguichon
title 路 beginning
BEFORE
title 路 beginning
Amaury Gichon's 54M Followers Deserve a Better Website
title 路 middle
AFTER
This website does not match the brand's energy. It looks kinda boring, and it brings no feeling. It's the complete opposite of the person behind it, Amor Higuichon, the most famous chocolate and pastry chef. Hello. You must be living under a rank if you don't know him. His worse and content are so intriguing and just wow that I want to create the same feeling when you scroll through his website. But why? Because what a lot of business owners still don't get is that you're building a whole experience. Every touchpoint from socials to your website to email marketing, everything needs to work together to create a seamless, consistent experience journey for the user. When someone interacts with your content, with your brand on socials, they form a certain expectation. And if they then visit your website and the vibe is suddenly gone, it suddenly changes, they're gonna feel disconnected and confused, which can ultimately lead to loss of trust and engagement. So on Amory's website, I want everyone to almost smell the pastry they're gonna be able to make once they enroll in his course. I want them to feel engaged, attracted, and for the rank to stay cohesive, as I said. And maybe this isn't even a problem for Amory because, let's be honest, he has more than 26,000,000 followers. But if your brand doesn't have that kind of reach, you should really pay attention to this.