@pixeldesignlab
TikTok 路 Split screen
@pixeldesignlab I save EVERY recipe from @Emily English and I just love her. So when I saw her website 馃 I had to pull up the sleeves and redesign it for fun. Her personal brand just deserves it so much! 馃敟 #redesign #webdesigner #webdesign #designer #website #uxdesigner #websitedesign #uxdesign #branddesign #webdesigntips
Performance
Video #5356 路 Split screen
[01]
The creator, a web designer, critiques the current website of popular nutritionist Emily English, identifying its flaws in navigation and branding. She then walks the viewer through her redesign process, showing screen recordings of her work in a design tool. The creator explains her strategic choices, such as adding social proof, highlighting the nutritionist's bestselling book, and structuring the site to attract business collaborations, culminating in a side-by-side comparison of the before and after designs and a direct offer to help Emily English.
[02]
[03]
61KDesigner redesigns influencer's boring website@pixeldesignlab 路 Hypothetical Case Study
50.1KExplaining a website redesign process@pixeldesignlab 路 Before/After Transformation
82.4K1脳Critiques and redesigns famous website@pixeldesignlab 路 Hypothetical Case Study
135.5K3.1脳Designer critiques and redesigns website.@pixeldesignlab 路 Good vs Bad
54K1.1脳Explaining a website design transformation@pixeldesignlab 路 Before/After Transformation
494.4K2脳Before and after website redesign@pixeldesignlab 路 Before/After Transformation
130.1K1.7脳Website redesign before and after@pixeldesignlab 路 Good vs Bad
194.8K2.2脳Redesigning a website for scannability@pixeldesignlab 路 Tutorial / How To
274.1K1.1脳Fixing common website design mistakes@pixeldesignlab 路 Before/After Transformation
52.7KExplaining website redesign process@pixeldesignlab 路 Before/After Transformation
1.5M199.1脳Marketing expert redesigns brand's email@wellcopymax 路 Hypothetical Case Study
60.8KSales page design critique and fix@pixeldesignlab 路 Good vs Bad[04]
[05]
What stops the scroll in the first 3 seconds
Title hook 路 35%
Making Emily English's website attractive for business collabs 馃捀
Verbal hook 路 45%
This website is crying for help.
Visual hook 路 20%
A split-screen view showing the creator speaking at the bottom while a screen recording of the website being critiqued is displayed at the top, immediately establishing the video's subject.
[07]
The promise the opener makes, and how the video pays it back
Hook
A provocative diagnosis of a public-facing asset, creating immediate intrigue by stating a clear problem that needs fixing.
Payoff
A final before-and-after comparison that provides a satisfying visual transformation, followed by a direct, aspirational pitch to the subject, offering services and ending with a compliment.
[08]
The structural pattern this video runs on
Framework
The Pro Bono Fix Blueprint
Identifying a public flaw in a beloved entity's asset (e.g., website), performing an unsolicited redesign to showcase expertise, and using the transformation as a case study and direct pitch.
The Credibility Gap
Contrasting the subject's high status and large following with the poor quality of their asset, which establishes the high stakes and justifies the need for intervention.
The Strategic Mandate
Clearly defining the value-driven goals of the redesign, framing the project around tangible business outcomes like attracting partnerships and increasing sales.
The Solution Walkthrough: Clarity & Authority
Revealing the first part of the redesign, focusing on establishing a clear value proposition and building authority through social proof (press mentions, awards, etc.).
The Solution Walkthrough: Engagement & Expertise
Introducing a more dynamic or interactive section of the redesign that showcases the subject's core areas of expertise in an engaging way.
The Solution Walkthrough: Monetization
Presenting the part of the redesign that directly addresses business goals by clearly outlining services and potential collaborations.
The Humble Disclaimer
Acknowledging the project's limitations (e.g., 'rough sketch,' 'limited images') which builds trust and manages viewer expectations while hinting at further potential.
I save EVERY recipe from @Emily English and I just love her. So when I saw her website 馃 I had to pull up the sleeves and redesign it for fun. Her personal brand just deserves it so much! 馃敟 #redesign #webdesigner #webdesign #designer #website #uxdesigner #websitedesign #uxdesign #branddesign #webdesigntips
title 路 beginning
Making Emily English's website attractive for business collabs 馃捀
informational 路 beginning
1.5 M followers
informational 路 beginning
709.8K followers
contextual 路 end
After
contextual 路 end
Before
This website is crying for help. It's hard to navigate, very unattractive, and it's hurting the brand image of Emily English, retains most popular nutritionist with over 2,000,000 followers on Instagram and TikTok. I love her, by the way. Let's redesign it to open doors for more potential business collaborations and partnerships, make it easy for users to connect, and support the sale of her books and her services. When you have these huge attractions on socials, it's foolish to not leverage it. So we explain in clear and engaging way who Emily is, how she can help, and what makes her stand out. Adding social proof to show press collaborations. Emily worse her first book, which is a number one Sunday Times bestseller, so I'm giving it its space. Not only to sell good, better, again, to show proof, build trust, and position herself as an author and expert. Now a playful interactive part that I would animate to impress and attract and also show what her main area of expertise is followed by a service section. Because Emily is a successful entrepreneur, and even though I don't know her business goals, I would highlight her potential business collaborations such as menu design, consultancy, workshops, better, while making playful, colorful, and attractive vibes to expose her friendly nature. So this is a very rough sketch. I was working with limited images, and I would definitely connect her socials with the website. And I would also animate it to impress and attract. Emily, if you see this, I would love to help you with your website because your amazing personal brand deserves it.