@jason_swet
TikTok · Talking Head Edit
@jason_swet Anyone in the art direction space is going to want to save this. 👀 So excited to be at Adobe MAX right now! Who’s here with me? @Adobe Creative Cloud #adobemax #adobepartner
Trending short videosExplaining new Adobe creative features
The edit1 shot · 8 text
Shots Text0:45
Performance
- Views
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- Comments
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- Engagement
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- Outlier
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- Length · 29 Oct 2025
- 0:45
Video #16877 · Talking Head Edit
Explaining new Adobe creative featuresfrom @jason_swet
[01]
Overview
The creator, an art director, announces new features from Adobe MAX in partnership with Adobe Creative Cloud. He presents a numbered list of his five favorite updates for Photoshop and Premiere, including Harmonize, Generative Upscale, and Object Mask, using screen recordings and graphics to demonstrate each feature. He concludes by changing locations to a beachside balcony, encouraging viewers to check out all the updates and asking fellow attendees to connect.
[02]
Simple outline
- 1Announce timely event
- 2Promise curated value
- 3Deliver rapid-fire list
- 4Provide personal endorsement
- 5Call to community
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 35%
Art favorite year...
Verbal hook · 50%
It's an art director's favorite time of year...
Visual hook · 15%
A creator in a well-lit, aesthetically pleasing office setup speaks directly to the camera with a professional microphone, creating an immediate sense of quality and authority. A large, colorful brand logo for 'Adobe MAX' animates onto the screen.
[06]
Hook template
Steal this for your own video
It's 's favorite time of year — just dropped new you need to know.
- — It's every home baker's favorite time of year — KitchenAid just dropped 5 new attachments you need to know.
- — It's every sneakerhead's favorite time of year — Nike just dropped 3 new colorways you need to cop.
- — It's every indie developer's favorite time of year — Unity just dropped 4 new features you need to try.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Announcing a timely, niche-specific event to establish immediate relevance and qualify the target audience.
Payoff
A call to community engagement that shifts from the informational content to a personal connection, often tied to the real-world event mentioned in the hook.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Expert Curation
An expert filters a large amount of new information related to a timely event, presenting a curated list of the most impactful items for a specific niche audience, validated by personal endorsement and quick demonstrations.
- 1
The Curation Promise
The creator establishes their role as a filter, promising to deliver only the most valuable information from a larger set of updates, saving the audience time and effort.
- 2
The Authority Statement
The creator explicitly states their niche-specific expertise (e.g., 'As an art director...'), framing the subsequent list through a lens of professional authority and trust.
- 3
The Feature Gauntlet
A rapid-fire presentation of curated items, where each is introduced using a consistent micro-pattern of naming, explaining the benefit, and showing proof.
- 4
The Insider Update
A beat dedicated to a non-feature but relevant piece of community news (like a rebrand), often delivered with a humorous or reassuring tone to build rapport.
- 5
The Value Summary
A concluding statement that synthesizes the overarching benefit of the listed items, reinforcing the value proposition (e.g., 'speed up my workflow').
Themes
Techniques
Trends
Post caption
Anyone in the art direction space is going to want to save this. 👀 So excited to be at Adobe MAX right now! Who’s here with me? @Adobe Creative Cloud #adobemax #adobepartner
Text overlays
title · beginning
Art
title · beginning
favorite
title · beginning
year...
informational · middle
1. HARMONIZE
informational · middle
2. GENERATIVE UPSCALE
informational · middle
3. NEW ADJUSTMENT LAYERS
informational · middle
4. OBJECT MASK
informational · middle
5. PREMIERE REBRAND
Transcript
It's an art director's favorite time of year, Adobe Max. They just announced new features bad I'm partnering with Adobe Creative Cloud to share the ones you don't wanna miss. As an art director, these are the new features I'm most excited about. First in Photoshop, harmonize, game changer for art directors, compositing mock ups for your craziest ideas. Also, generative upscale. I'm gonna use this constantly. Two new adjustment layers, temperature and tint. And over in premier beta, we have object rank. Also rebranded, it's just Adobe Premiere now. But don't worse, you're still a pro. It's the little things that honestly really speed up my workflow. Don't miss all the updates announced this year at Adobe MAX. I'm here for the first time, so let me know if you're here too.